Professional Essay example - 1116 Words

Professional I remember when my sister and I would play school with our friends. It was one of the best experiences that I had. It was this experience that helped me make up my mind about being a teacher. Now as I move through the different stages in the educational program, I have determined that I have developed certain beliefs. By teaching and working with children, people can see my beliefs. My philosophy towards education is progressivism. Progressivism can be found in my views about public schools, my teaching methods, and my curriculum. First, my view towards public schools comes from my own experiences, as a student and from my observations. The main purpose of education is to teach students†¦show more content†¦Second, I determined that I have a progressivism view in my teaching method, which can be divided in to two groups. The first group is when students will use their knowledge and reason to solve questions. Some examples are problem solving, decision-making, and critical thinking, where they must come up with their own solutions to the problems. To teach this I will use some written problems or role-playing. I will have them play games that will stimulate them to think. One time I played brainteaser with the students, which was a game to help them with their SATS. Some knew all the correct answers, while others learned new information and had fun at the same time. The second group is having students interact with each other. Some examples are project-based instruction, cooperative learning activities, and scientific investigation. In this group they can help each other and learn new knowledge. Everybody thinks in different ways; because of this a different viewpoint can shine some light on the problem. Here as a teacher I can play games, put students into groups, or go on trips. As a teacher, I will have my students help me come up with rules and discipline actions. I will listen to their views on anything in the classroom. Because of this, students will feel that they have their opinions heard andShow MoreRelatedAn Hr Professional For Hr Professionals2399 Words   |  10 Pagesmeans to be an HR professional with reference to the CIPD’s HR Profession CIPD’s HR Profession Map sets out standards for HR professionals around the world- the activities, knowledge and behaviours needed for success. It represents an accurate tool that guides an HR practitioner’s learning and development towards becoming an effective HR professional. It was launched in 2009 and today it is used by a large number of organisations to define or benchmark their team of HR professionals at all levels. TheRead MoreGoals Of Professional Socialization785 Words   |  4 PagesProfessional socialization has four goals: (1) to learn the technology of the profession- the facts, skills, and theory, (2) to learn to internalize the professional culture, (3) to find a personally and professionally acceptable version of the role, and (4) to integrate this professional role into all of the other life roles (Masters, p. 174). In the first goal, it is our duty to stay in touch with advancing technology. This advancement allows more efficient and precise diagnostics. We are learningRead MoreThe Professional Army As A Profession1134 Words   |  5 PagesThe Professional Army The term professional has always been loosely associated with the Army since its official organization in 1775. The title of Army professional in the past was restricted to only the officer ranks discarding Soldiers and the Non-Commissioned Officers. 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Equipping first-time work force entrants and existing business men and women with knowledge of this topic are essential, because provided is the dos and do not’s of constructing and maintaining a professional image to ensure their individual success in the job market. This report will explain the importance of being professional in the business world as well asRead MoreProfessional Roles And Communication : Why Is Healthcare Provided By A Team Of Different Professionals973 Words   |  4 PagesProfessional Roles and Communication: Why is healthcare provided by a team of different professionals? How do we achieve this? Healthcare environments are becoming more complex and demanding, therefore an initiative of a team of different health professionals approach is being undertaken to provide healthcare. A team is defined as â€Å"a small group of interdependent people who collectively have the expertise, knowledge and skills needed for a task or ongoing work.†(Keller, Eggenberger, Belkowitz, SarsekeyevaRead MorePersonal Statement : Professional Identity808 Words   |  4 Pagesdefine professional identity as it relates to health and human services delivery and discuss and consider how industry, professional and quality agencies guide the provision of safe and effective patient or client care in your discipline. Nursing is one of the most intimate health care professions. They are connected to their patients as soon as they are admitted into their care right through until they are discharged into someone else’s care. With this, nurses have a strict professional identityRead MoreCode Of Ethics And Professional Conduct1274 Words   |  6 PagesEthics and Professional Conduct of BIP The Code of Ethics and Professional Conduct (CEPC) has been formulated on the basis of article 44, 45, 46, 47 of BIP constitution, to secure the rights and benefits of the Planners community in Bangladesh. CEPC not only provide guidance and support to the members of BIP on their lead in the professional field but also offers assurance to the client who avails the services of Planners. Members have the opportunity to express their opinion about professional affairsRead MoreEthics Paper : Professional Certifications1286 Words   |  6 Pages Ethics paper Professional Certifications In the physical therapy field, it is very important to continue education to better understand the need to be effective in restore mobility, relieve pain and reduce the need for surgery and prescription drugs. Being knowledgeable increases marketability. The great thing about physical therapy is that it is needed in hospitals, private practices, outpatient clinics, home health agencies, schools, sports and fitness facilities, work settings, and nursingRead MoreWorking With A Human Service Professional889 Words   |  4 Pageslife. Working with a Human Service Professional (HSP) in an equal relationship can help Gary change is basic leadership and conduct by working personally with the Gary; Human Service Professionals (HSP) experts recognize issues and make a plan for organizations to help Gary comprehend his issues. HSP cannot drive help on some person who need not bother with it, and they cannot accept control over a client s life. Gary working with a Human Service Professional (HSP), it can help Gary by getting him

Macbeth, By William Shakespeare - 1416 Words

William Shakespeare’s tragic play Macbeth is widely renowned and respected as one of the most influential works in history. Taylah Thirlwall compares Geoffrey Wright’s 2006 film to Roman Polanski’s 1971 film, and scrutinizes the portrayal of Masculinity. Using guns for swords and drugs for poison, the Melbourne’s Underground becomes a frolicking pitch for Wright’s Macbeth. Daggers, illusion and battling provides a framework into the highlighted theme of masculinity. What is masculinity, and the relation of this cohesive concept to Shakespeare’s classic Macbeth? William Shakespeare was truly a master at idolising the masculinity of a character. Throughout Roman Polanski’s 1971 version of Macbeth, he demonstrates an accurate masculinity†¦show more content†¦In the accumulation to the famous battle scene, set in the castle of Dunsinane, Macbeth embroidered â€Å"I’ll fight till from my bones my flesh be hack’d.Give me my armour† (5.3.30-32). Within this scene Polanski is viewed as a loyal and vigorous man and gives the audience a visual understanding on the masculinity of the character. Geoffrey Wright’s amateur film version of Macbeth, delivers the audience a cringe worthy adaptation of masculity, to the character Macbeth. Costuming within Wright’s film, provides the views with an impression that Macbeth as an acquisitive egotistical man. A scene in Wright’s film where Macbeth is at his haughty banquet, he wears a black velvet buttoned up jacket, with an embodied floral pattern, stopping only half way up to show his stubbly chest. To match the exotic black shirt, a pair of straight slick velvet disco pants are shown off†¦ Now is this really masculine? This quivering, perplexing representation of masculinity towards a modern audience is distressingly incorrect. Polanski’s visual of costuming, gives the audience a real description into how masculinity should be represented in the modern society. To top off the cringe worthy appearance, Wright attempts to use cinematography, to portray masculinity towards his noble Macbeth. Instead within the scene, at the banquet held for Duncan, Macbeth is viewed upon with unnatural and unpleasant buttery lighting with limited close up shots of his face.

Handel’s Opera Free Essays

George Friderick Handel (1685-1759) writes all of his opera for over 35 years. Almost within his lifetime though his operas were considered to be almost obsolete with regards to format yet were of the finest kind. Due to format Handel’s opera were the most neglected in all of his works until recently. We will write a custom essay sample on Handel’s Opera or any similar topic only for you Order Now As with most of the musical artist of his time, Handel’s opera were modeled on both German and Italian style, with some modifications to suit his artistic taste and that of the English for which they were produced (Sadie, 1992, 614). In the span of his career, Handel composed more than forty operas. True to the nature of Baroque music, most of these operas show elements of the use of dance rhythms and elaborate melodic lines. Although born a German, Handel’s opera was influenced by the conventions of the Italian opera seria, became its most important composer with Fench grandeur. Perhaps Handel’s greatest contribution to the field of opera was his ability to convey emotions with sincerity and clarity through melody, so that he often used the opera seria convention of the da capo aria with dramatic and surprising effect (Sadie, 1992, 614). Handel’s first opera was Almira composed in 1705. His fascination with Italians trends showed through his motto arias and obbligato accompaniment in concerto style. In this work however, Handel also showed the influence of his German training as seen by his tendency to repeat rhythmic patterns and relatively infrequent use of highly melismatic melodies. Handel had tried to replace the disorganized plots of much serious middle Baroque opera, with a new type which was strictly organized and formally predictable. Each scene was constructed mostly by a series of alternating recitatives and arias (usually da capo arias) after which the main characters would exit. His opera entitled Agrippina (1709) shown in Venice catapulted Handel to fame. This work shows an extensive borrowings from an earlier (lost) opera, Rodrigo, as well as his earlier cantatas. His success in opera occurred at a time when opera was forbidden in Rome (O’Grady, 1998). Handle’s major Operas were Ottone (1723), Giulio Cesare (1724), Tamerlano (1724), Rinaldo (rev. 1731). How to cite Handel’s Opera, Papers

Business Model Supply Chain Management

Question: Discuss about the Business Model for Supply Chain Management. Answer: Introduction Supply chain management is considered an important aspect of an organization as it analyses the steps that are involved the transportation and distribution chain of the firm. It involves coordination and integration of the flow of goods and services of the organization from the supplier to the wholesaler to retailer and to the consumer. The ultimate goal of any supply chain management group of the organization aims at reducing the inventories of the organization. The logistics management approaches that are undertaken by an organization must be efficient enough thereby allowing the organization to fulfil their targets (Fawcett et al., 2014). Supply chain management flows must follow three flows, namely product flow, information flow and finances flow. The product flow consists of the movements of goods from the suppliers to the customers as well as from the customer returns or service needs. Information flow involves the transmittal of orders and update of the delivery status. On the other hand, financial flow consists of the financial terms of credit, payments and consignment along with title ownership arrangements. For a supply chain management in the organization to be quite successful in nature, there are seven principles of supply chain management that acts as key actions that need to be undertaken (Wisner et al., 2014). These seven principles of supply chain management helps in framing the correct from of framework for the organization that would be accurate enough to perform its responsibilities and adhere to the objectives of the firm. In this report, the supply chain management of Zara has been undertaken. The report aims at analysing the supply chain of the company and infers valuable information as of how the organization has been able to maintain its well equipped logistic chain framework. The achievements of the firm have been addressed based on the seven principles of supply chain management. The issues that have been found in the case of Zara have been highlighted in this study where some recommendations have been framed to uplift the framework. This study would provide the scope of accessing the valuable information and ways in which the Supply Chain Management structure could be framed for an organization. Background of the company The founder of Zara is Amancio Ortega, in 1975. The country started its first store in Spain and had undertaken the world market for fashion merchandise since then. The company changes its designs for clothing in every two weeks on an average. It carries about 11000 distinct items per year. The stores of the organization have been spread across worldwide and carry 2000 to 4000 items per year in their stores (Cortez et al., 2014). The supply chain has a direct effect on the productivity of the company. It has one of the most efficient and accurate form of logistic chain. The company maintains an automated Supply Chain Distribution Centre, which deals with the generation of various facilities. This highly automated distribution centre is known as the cube. Zara is well equipped with all the facilities and technological up gradation. This efficiency in the company provides them with the opportunity of improving their productivity and providing them with the comparative advantage. The company has 12 inventories, which improves their storage area and makes short-term run forecasts making it much more accurate than its competitors do (Fernie Sparks, 2014). The annual sales of the company at the end of the year 2015 have been accounted for $15.9 billion across more than 2100 stores. The organization uses a flexible business model where the stores could be owned, franchised and co-owned with the partners. in order to analyse the supply chain management followed by the organization in a broader perspective, it is very important to take the seven principles of the logistic system into consideration. Logistic management strategies Suppliers: The Company mostly follows vertically integrated supply chain in order to exercise total control over the suppliers. As a result, the demand is easily met and the manufacturing is easily accomplished. Production Philosophy: Zara is more focused to introduce innovative designs and as a result, they launch new commodities rapidly. The Company is also enthusiastic to introduce innovative design as well as it launches new goods rapidly. The Company believes more styles are equivalent to more choices. Zara launches its items in restricted showrooms in which stores receive few pieces of the new commodity (Nenni et al., 2013). This approach of making the product unique sold out the collection rapidly also creates interest in customer about their next commence, making the next product unique and challenging. The approach of lower quantity is equivalent to restricted supply that is in turn equivalent to compulsion acquisition. Storage: Zara has several warehouses in order to store their garments and as a result, they circulate the goods effectually. Distribution: The goods of Zara are distributed and shipped from the manufacturing site via Zara Logistica. Zara immediately stops the production of a particular product that is not sold in the market. In other words, the Company does not allow the piling up of stocks. As a result, the Company gets rid of unnecessary stocking of unsold commodities. Seven principles of supply chain management (SCM) Principle 1: Segmenting customers focusing on the needs of services of diversified groups and adapting the supply chain to dish up segments in a profitable manner According to supply chain managements first principle, it is quite essential for the company to segment their customer based on their service needs. Thereby it would help them to incur the services to the customers accordingly and retain their loyalty towards the organization. Zara has segmented the market along with the lines of demography and lifestyle lines. The brand itself is considered as fashion industrys leader thereby offering money value to its consumers (Qrunfleh Tarafdar, 2014). Zara segments its customers based on various characteristics. Their products are well suited with the segmentation done based on demographic, geographical and seasonal aspects. The demand for the products is famous worldwide. A vast group of consumers all over the world demands it. In order to ascertain the products demanded by the consumers to their respective places, various stores have been made by the firm all over the world. The supply system that is followed by the organization is quite eff ective in delivering the products with utmost care and efficiency. One of the main objectives of the supply chain management of Zara is to provide the people with their respective products without causing any delay. They are more focussed on strategic supply chain management of occupational development and accomplishment. Principle 2: Customization of logistic network in accordance to the requirements of service and customer segments profitability The SCM of Zara follows the information flow where the supply chain is divided into four categories. The people design and order administration, source and manufacture, maintain distribution and in the end is the category of retailing. Zara manufactures 50% of its products in its own store. Following the system of vertical integration of supply management, it makes around 40% of the fabric and purses rest of the dyes from its own subsidiary. The World Retail Congress recently introduced Inditex as the International Retailer of the Year because of the best practice that is implemented by the Company in international retailing. It also acknowledged stock market indexs utmost score because of its social responsible investment. These awards indicate the tendency of Zara for continuous improvement as well as development. The quest for invention is another reason that led to competitive advantage of Zara in the current customer-driven market. The new commodities development and innovation of Zara is attributed globally and its leadership in service. Zara maintains a strong relationship with its suppliers due to alliance and clarity in its supply chain. Persistent enhancement, innovation and teamwork contribute largely to the concept of learning organization. The learning organization of Zara is mostly holistic, impudence as well as related to certainty. The customer-oriented approach of Zara is mostly subjective to the establishment of Zara as well as distinguishing the collaboration between producer and retailer. This in turn represents an exposed and approachable attitude. According to Arrigo (2016), the training, sense of understanding and supportive culture are the traits of Zara. It is also recognized that both learning and core aptitude are the foundation of competitive advantage. Value chain analysis envisaged the core proficiency of Zara. In the present global market, both brand credit and fidelity holds comparatively less control. Brand value is also considered as the source of competitive advantage and on the other hand, value chain analysis is considered as the brand value of Zara. According to one of the online sources, Zara has been placed as number 219 among top 500 international brands. Zara is placed at par with MS and Dove and it also shifts in advance of Sanyo as well as Hyundai and Colgate. The overall business operation of Zara includes design procedure, production procedure as well as distribution procedure that are all sophisticated and helps Zara to emerge as forefront in the market. This is mostly due to the fact that the Company is mostly associated with the responsiveness of the customers. Zara is considered as the only brand that the aptitude to manufacture the most recent design that are demanded by the customers. Zara will also be the first one to place a certain design in the store and as a result, the customers have the tendency to make Zara their first choice while browsing as well as shopping for clothes. The excellent operation of business along with responsiveness of customers leads to customer loyalty and also leads to cycle of growth (Deshmukh Mohan, 2016). Principle 3: Adhering to market indication and aligning planning of demand accordingly with the supply chain, making certain dependable forecasts and most favourable allocation of resources Zara is considered as the initiate in fast fashion, with its supply to the stores twice a week with innovative fashion items. This is the way by which Zara reacts immediately to changes in demand and even if a product is not salable. The innovative products in the store attract more individuals to come daily to purchase their products and also to find new goods to purchase. As a result, it helps to maintain a fresh store as well as reduce the danger of incorrect forecasting. The Company has also shown growth in its product mix while lessening life cycle of products. The items that are sold by Zara are not advertised, as the Company do not desire a brand image. The target of the Company is to meet the expectation of the customers. Mostly the customers regularly stroll to check the new arrivals as items are limited (Kong, 2015). Some clothes are largely demanding in some areas while other clothes in other areas. In other words, in India summer clothes are highly demanded whereas; in Eu rope woollen clothes are highly demanded. Principle 4: Product differentiation closer to customer and conversion of speed across supply chain Zara is already a part of Inditex that is considered as the second largest clothing retailer of the world. The group enhanced its position based on the implausible business model that is based on innovation and differentiation. The differentiation of product is the procedure by which Zara distinguishes its products from others. The Company plays an imperative role with the availability of the product. The differentiation is mostly due to perceiving a divergence (Garca-lvarez, 2015). Zara follows a completely different supply chain strategy where the key players are designing, sourcing, developing and supply to outlets. Zara follows a vertically integrated supply chain. As a result, the demand of the customers is easily met as well as its manufacturing is easily accomplished. Zara mostly believes in time-based competition in which automation acts as the key to augment the speed as well as accuracy of the operation. Principle 5: Managing supply sources tactically to lessen the total cost of holding services and materials According to Madadipouya (2015), Zara has an advantage over its rivals mostly due to low cost of advertising. The advertising expenditure of Zara ranges between 0-.3 percent in comparison to other traditional retailers whose investment expenditure ranges between 3-4 percent. The decrease in advertisement cost reduces the total cost of Zara that in turn makes the Company more economical. This also illustrates that the Company depends mostly on its stores to project their image. As a result, Zara has a department that exclusively works to acquire comprehensive prime real estate location. The department that is responsible for the frequent renovating of layouts of stores display the global stores of Zara. Zara mostly expends its money to open new stores rather than on advertisement campaign (Shah, 2014). The annual sale of Zara in the year 2015 was $15.9 billion. As Zara is not a privately owned company, it is not requisite to reveal information routinely that is released by public comp anies. The Company mostly makes the use of flexible trade model where the stores of the Company can be owned as well as franchised. The parent company of Zara also followed lowest inventory as a percentage of yearly sales that is compared to the nearest international competitors (Ortiz Cuadrado, 2016). Principle 6: Developing a broader technology strategy in supply chain, supporting numerous decision-making levels and providing a clear opinion of the products flow along with services and information The Company mostly makes the use of Hybrid Model information, in which data from stores to headquarters depends from joint human intelligence input as well as from information technology. The technology that is used also helps to increase the supply value chain and as a result, lowers the time of manufacturing. At present, Zara is also trying to make use of eco-friendly technology throughout its global operation. Zara also follows a decentralized decision-making structure throughout its organization. Decision-making also plays an imperative role in the model of Zara (Oshima Lee Emanuel, 2013). Individual store managers are provided with the authority to conclude when products go on sale and which are the products in their store to place orders for. The Company mostly centralizes its designers, purchasers and planners with the similar location at its headquarter. This facilitates for the commodity team to make rapid changes in a coordinated way: designers can make adjustments to stor e goods, purchasers can order more of the products whereas; the planners are able to conclude how to distribute everything across stores (Viardot Nylund, 2017). Principle 7: Adopting channel straddling and measuring performance to measure collective success in reaching the end-user competently and successfully The designers who are associated with Zara collect data on sales and inventory from each of its stores on a day-to-day basis and makes use of this to reflect their view of the circumstance. The performance measures that are used to gauge collective success mostly come from quantitative and qualitative approaches. The stores managers examine both sales and replenishment reports on an hourly basis. On the other hand, store managers orders items themselves instead of depending on what has being sent from the headquarters (Brownlow et al., 2015). Qualitative data mostly deals with direct feedback of the customer that are provided to shop assistants on a daily basis. In order to make sure that the goods reaches the end user effectively and efficiently, the store managers and assistants turn to a team of recovery and they try to recall what happened during the entire day. The collected raw data is examined in the headquarter of Zara where design group, fast prototyping group, market expert s and purchasers sit jointly in strongly coupled teams. On the basis of the feedback, innovative designs are made as well as prototyped and rated (Azevedo Sanchez, 2015). Conclusion: It is recommended that Zara should also make use of upgraded precise information systems that are used by its competitors such as GAP and HM. As a result, it is requisite for Zara to upgrade its systems in order to yield a positive result, which will include more effectual management of high demand as well as automation of distribution centres. Zara should also use a balanced scorecard that will effectually operate with Inditex. The Company should also open more shops in Northern America as it will facilitate Zara to get access to intense fashion trade world that will in turn diminish the shipping cost. This will help Zara to manage sources of supply strategically as it will help to reduce the cost of operation such as management cost of resources as well as the costs related to supply chain and logistics. It can be concluded that the supply chain works in favour of Zara and the supply chain analysis of the Company provides an in depth knowledge of internal value chain. The Company is successful as it makes the use of customer-centric services, logistics, vertical integration as well as economies of scale that is grasped from its parent Company, Inditex. Supply Chain Management of the Company deals with the fact that value addition to customer service is imperative for Zara gaining competitive advantage. The supply chain is not an isolated agile procedure for Zara as with the case of Dell. The customer-oriented approach of Zara is mostly subjective to the establishment of Zara as well as distinguishing the collaboration between producer and retailer. In order to adhere to market signals and align demand planning accordingly across the supply chain, the Company has developed an effectual agile supply chain that comprises all designers, buyer specialists as well as management in a single place. It can also be concluded that Zara keeps away from sourcing of low-cost country however; it makes an investment in the manufacturing as far as possible. The success of Zara from the perspective of speed is that various advantages such as enhanced customer approval, improved market prospect, condensed overall risks as well as decreased total costs can be simultaneously accomplished through being fast. The supply chain of Zara is regarded as a very good example due to strategic alignment that supports time-based strategy perfectly. References Arrigo, E.., 2016. Fast Fashion Business Model: An Overview. In Handbook of Research on Global Fashion Management and Merchandising. IGI Global. pp.(pp. 186-209).. Azevedo, T. Sanchez, R.., 2015. The Production Method Adopted By Zara And Its Impacts On Consumer Decision Making.. European Journal of Business and Social Sciences, , pp.4(09), pp.93-102. Brownlow, J., Zaki, M., Neely, M. Urmetzer, F.., 2015. Data and analyticsData-driven business models: A blueprint for innovation.. Cambridge Service Alliance. Cortez, M.A. et al., 2014. Fast fashion quadrangle: An analysis. Academy of Marketing Studies Journal, pp.18(1), p.1. Deshmukh, A.K. Mohan, A.., 2016. Demand Chain Management: The Marketing and Supply Chain Interface Redefined.,. IUP Journal of Supply Chain Management, pp.13(1), p.20. Fawcett, S.E., Ellram, L.M. Ogden, J.A.., 2014. Supply chain management: from vision to implementation. London: Pearson. Fernie, J. Sparks, L.., 2014. Logistics and retail management: emerging issues and new challenges in the retail supply chain.. Kogan Page Publishers. Garca-lvarez, M.T.., 2015. Analysis of the effects of ICTs in knowledge management and innovation: The case of Zara Group.. In Computers in Human Behavior,. pp.51, pp.994-1002. Kong, E.L.., 2015. Cannibalization effects of products in Zara's stores and demand forecasting (Doctoral dissertation, Massachusetts Institute of Technology). Madadipouya, K.., 2015. A review on the strategic use of it applications in achieving and sustaining competitive advantage. arXiv preprint arXiv:1507.01233. Nenni, M.E., Giustiniano, L. Pirolo, L.., 2013. Demand forecasting in the fashion industry: a review. International Journal of Engineering Business Management, pp.5, p.37. Ortiz Cuadrado, M.., 2016. Valuing an intangible asset. Valuation of a brand name. Zara s brand as an example. Oshima Lee, E. Emanuel, E.J.., 2013. Shared decision making to improve care and reduce costs.. New England Journal of Medicine, pp.368(1), pp.6-8. Qrunfleh, S. Tarafdar, M.., 2014. Supply chain information systems strategy: Impacts on supply chain performance and firm performance. International Journal of Production Economics, , pp.147, pp.340-350. Shah, K.., 2014. Advertising and Integrated Marketing Communicatons.. Tata McGraw-Hill Education. Viardot, E. Nylund, P.A.., 2017. Conquering the Digital Customer: How Zara Is Confronting the. Socio-Economic Perspectives on Consumer Engagement and Buying Behavio. p. p.334. Wisner, J.D., Tan, K.C. Leong, G.K.., 2014. Principles of supply chain management: A balanced approach.. Cengage Learning.

Budget of Environmental Protection Agency (EPA) free essay sample

Federal budget process applied to EPA. Proposed 1997 budget, focusing on need for cost of toxic site cleanup, liability, remediation decisions, impact of budgetary constraints. This research analyzes the federal budget process as that process applies to the Environmental Protection Agency (EPA). The findings of this analysis are presented within the contexts of (1) functional identification, (2) the proposed budget for the 1997 fiscal year, (3) change in budget and budget debate issues, and (4) budgetary implications. Functional Identification The EPA is charged with implementing federal environmental protection laws, and the agency is charged with monitoring activity and enforcing compliance with those laws. National polls consistently reflect strong and widespread support for the environment.

DBQ ESSAY essays

DBQ ESSAY essays Children in society today, as many centuries ago, are shaped by the opinions thrust forth upon them by the adults they live alongside. Experiences of most children in the 16th through 18th centuries were shaped by the differing and continuous views of the adults they were living with in their certain time periods. Adult views and their subsequent effects on children were all changing in the sixteenth, seventeenth, and eighteenth centuries. In the sixteenth century adults had a pessimistic view of children, and therefore treated them harshly, while expecting many things out of them. Robert Clever, a Calvinist, whom was influenced by his religon concerning how children should be treated, points out that children are born with a wrong doing heart and are drawn towards evil (1). This man, of the upper class points out the lack of trust between the adult and the child, and how children need to be shown to be good via education, but that until then the child is evil. Lady Jane Grey recalls upon her experiences in the 1530s as having to be perfect around adults and having to do things to the utmost standards, or else she would have physical punishment inflicted upon her. This shows all that was expected of children and the consequences of their failure to achieve this ideal set forth by the adults. Lastly, in the sixteenth centuries, the pessimistic view of children resulted in their harsh treatment because, as Bartholo mew Batty pointed out in 1581 how parents beat their children, inflicting discipline in violent ways, which shows the violent and harsh disciplinary actions put forth on the children during this time. Because of the negative thought towards children in the sixteenth century, they were treated violently and punished harshly. In the seventeenth century, more positive adult views towards children at the time emerged, and less seemed to be expected of children, as they were given more room for error ...

Discuss the effect of tourism on Portsmouth's Economy Essay

Discuss the effect of tourism on Portsmouth's Economy - Essay Example The large shopping areas in Portsmouth include the Ocean Retail Park on the North-Eastern side of Portsmouth. There are large shopping areas which incorporate tourists in large sections and also provide attractive facilities to the tourists. Effect of tourism on Portsmouth’s Economy The city of Portsmouth witnessed a high number of 638000 staying trips made by the tourists in 2010. This shows the huge volume of tourism in the city of Portsmouth out of which 547000 trips were made by the domestic tourists of Portsmouth and 91000 staying trips were by the overseas tourists. The increasing number of tourists in the city of Portsmouth could be attributed to the major attractions of the city in welcoming tourists to visit the place. The tourists visit Portsmouth in order to enjoy the naval history of the place. The increase in tourism resulted in the rise of inflow of tourists for visiting the D-Day Museum, the Royal Naval Museum, etc. The increasing number of tourists visiting Por tsmouth has impacted the economy of Portsmouth in several ways in the positive direction which has been explained as follows. Due to the increase in the number of tourists in Portsmouth, the level of spending in the economy increased. The tourists brought in huge funds for spending in Portsmouth. These funds were spent for meeting the expenses of tourism, day trips, night trips, accommodation in Portsmouth, food and shopping, etc. The visitors staying in Portsmouth have spent a total of 130.6 million pound sterling during their trips in 2010. This is an increase of the funds spent through tourism activities by 4.1% as compared to 2008. The day trips made to the Gunwharf Quay increased by 5.5% in 2010 as compared to the footfall in 2008. This generated an additional expenditure of 8% in 2010 as compared to the figures of 2008 amounting to 269.9 million pound sterling. The increasing expenditure by the tourists was due to the increasing demand from the tourists in consuming essential and luxury products during their trips to Portsmouth. The high amount of funds spent by the visitors led to the injection of additional liquidity in the economy of Portsmouth. The increase in the liquidity led to the rise in the income level of population as compared to the earlier years. The people of Portsmouth experienced a rise in their purchasing power and the potential to invest more in the economic and commercial activities. This led to the changes in the style of livelihood and the people began to open up in terms of their spending limits by accepting the forces of change. The activities of tourism result in the exchange of culture between the city of Portsmouth and the other cities as well as the overseas culture. The habits of the domestic people also started to undergo changes due to the flourishing industry of tourism. Overall, there was a trend of development in the livelihood of the people of Portsmouth due to the economic advancements on account of the increasing acti vities of tourism over the last decade. The developments of tourism industry in Portsmouth and the rise in the income level of the local population of due to the development of tourism in the economy resulted in the increase of purchasing power of the people. The increasing dema

Compare and contrast Essay Example | Topics and Well Written Essays - 1500 words - 1

Compare and contrast - Essay Example Intellectual capacity and level of known how is basically determined by a country’s level of technology and the percentage of skilled human resources present. In this piece of writing, we explore on the comparison and contrast between studying in the US and Indonesia. The US is far much developed in terms of infrastructure and economic actors compared to Indonesia. The US government has invested much on education and research. For instance, the government has established numerous research centers, libraries and bookshops across the US (Brunsma, 2004).In addition, the US government has established several institutions for higher learning across the country. In fact, every state has enough learning institutions and facilities, from primary to tertiary education. In essence, Access to learning materials and resources has been made easier. On the contrary, the Indonesian education system has been ranked among the worst in the world. The learning infrastructure and resources are limited in Indonesia. The number of public libraries and research centers are fewer compared to those in the US. The number of institutions for higher learning are much less compared those in the US. In fact, it is only a few students in Indonesia who secure places in the avai lable institutions of higher learning. Conducting research in Indonesia is harder than doing it in the US since the available research tools are limited and of low quality. In the US, the quality of teaching staff is incomparable with that of Indonesia. Most institutions for higher learning in the US hire experienced and top quality teaching staff. In fact, for one to qualify to teach in any US institution, he/she must portray an outstanding academic background and tremendous achievement in the education career. In addition, the education system in US requires tutors or lectures to be specialists in the areas that they teach. The ratio of tutor to

Solutions to Stress Essay Example | Topics and Well Written Essays - 750 words

Solutions to Stress - Essay Example Some people develop socio-psychological problems, resulting in low confidence and low adjustment within the given paradigm. Thus, ‘stress’ is the emotional instability in the face of adverse situations. Stress can be broadly defined as ‘the adverse reaction people have to excessive pressures or other types of demand placed upon them’ (HSE, 2001). The more contemporary and scientifically accepted definition recognizes stress as the ‘perceived pressure that exceeds one’s ability to cope’ within the pre-defined socio-psychological parameters (Palmer, Cooper & Thomas, 2006). The cognitive reality of stress has different level of adjustment and therefore, stress level of every person is different. Stress is often perceived as an act of defense against an imagined or actual injustice or threat or it may be an expression of frustration for one’s own inability to face certain situations of life in a manner that would effectively alleviate pain. The diversity of reasons may be attributed to stress that may result in harming others or oneself because a person loses his ability of objectivity and rationale when he or she is under stress. Hence, stress is not good for our welfare and needs to be rationalized to find its root cause and thereby find best measures to control it. The psychological well being is important part of healthy life. Life is not a smooth road and the various obstacles in one’s life may or may not become countless reasons for people to have emotional stress. The traumatic events, the unexpected changes in our personal and professional life or even small things that may not be to our liking may constitute reasons for stress. Insecurities in life may also become key factors for stress. Sometimes, the reason cannot be attributed to one single entity but may be a result of accumulated events or adverse situations that could have reached the limit of

Literature Review on Metamaterial

Literature Review on Metamaterial LITERATURE REVIEW ON METAMATERIAL The Left-Handed Metamaterial (LHM) has a few unique properties such as negative refraction and backward wave. In this chapter, the basic theories behind their unique properties are presented and some applications of LHM toward the antenna application are discussed. DEFINITION BACKGROUND OF LEFT-HANDED METAMATERIAL Electromagnetic Metamaterial can be defined as artificial effective homogenous electromagnetic structures with unusual properties not readily found in nature . A Left-Handed Metamaterial (LHM) [17][18]or Double Negative Metamaterial (DNG) is an electromagnetic Metamaterial that exhibit negative permittivity and permeability. This phenomenon can be characterized by the negative refraction index and the anti-parallel phase velocity which is also known as backward wave. HISTORY OF LEFT-HANDED METAMATERIAL (LHM) The initial work on LHM was started by V. G. Veselago from the Lebedjev Physical Institute in Moscow when he made a theoretical speculation of this artificial material that exhibit negative permittivity and negative permeability. Veselago speculation remain silent for 29 years until 1996, J. B. Pendry from Imperial College London and his co-author form GEC-Marconi published a paper about artificial metallic construction which exhibit negative permittivity and negative permeability. Following this interesting discovery, in 2001, the first experimental verification was made by Shelby, Smith and Schultz at the University of California. The left handed material structure consists of split ring resonator and thin wire inspired by J. B. Pendry as shown in figure 3.1. Figure 3.1: First experimental LHM structure Since the introduction of LHM twelve years ago, many researchers were interested in investigating this artificial material and several of them was using LHM to improve the properties of the microwave devices such as antennas and filters. Many papers have been published regarding the LHM integrated with antennas and their properties have been analyzed. The focusing affect of LHM has made a low gain antenna becomes directive and have an increment of gain. FEATURES OF METAMATERIAL Improvement in the performance of a small monopole antenna, realized via the use of an ENG envelope that compensates for its high capacitive reactance. Lens effect produced by DNG slabs that are useful for enhancing the directivities of a small antennas, e.g. dipole and Microstrip patches, by collimating the cylindrical waves emanating from these antennas and focusing them at infinity. Creation of super lenses which can have a spatial resolution below that of the wavelength. UNIQUE PROPERTIES OF LEFT-HANDED METAMATERIALS Negative Refractive Index: For conventional material with à °Ã‚ Ã…“â‚ ¬r > 0 and à °Ã‚ Ã…“†¡r > 0, the refractive index is givenà °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ º=√à °Ã‚ Ã…“†¡Ãƒ °Ã‚ Ã¢â‚¬ËœÃ… ¸Ãƒ °Ã‚ Ã…“â‚ ¬Ãƒ °Ã‚ Ã¢â‚¬ËœÃ… ¸, so that the conventional material possesses a positive refractive index. Yet, Left-handed Meta-material has both negative permittivity (à °Ã‚ Ã…“â‚ ¬r à °Ã‚ Ã…“† r à °Ã‚ Ã…“† The Snells law is described as ..3.3.1(a) Where à °Ã‚ Ã…“Æ’2 the incident is angle and à °Ã‚ Ã…“Æ’1 is the refraction angle. Supposing medium I and medium II are conventional materials with à °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ º1>0 and à °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ º2>0 respectively, them refracted light will be bent with positive ÃŽ ¼ with the normal line OO as indicated by the 4th light ray in figure3.2. If medium II is a left-handed meta-material with à °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ º2 Figure 3.2 Passage of a light ray through the boundary between medium I with positive refractive index à °Ã‚ Ã¢â‚¬â„¢Ã‚ Ãƒ °Ã‚ Ã… ¸Ã‚ >0 and medium II with refractive index à °Ã‚ Ã¢â‚¬â„¢Ã‚ Ãƒ °Ã‚ Ã… ¸Ã‚ . The phase velocity expression à °Ã‚ Ã…“-à °Ã‚ Ã¢â‚¬ËœÃ‚ =à °Ã‚ Ã¢â‚¬ËœÃ‚ Ãƒ °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ º à °Ã‚ Ã…“† shows that the phase velocity à °Ã‚ Ã…“-à °Ã‚ Ã¢â‚¬ËœÃ‚  is related to the index of refraction , here c denotes the speed of light in a vacuum. For LHM has negative refractive index (à °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ º à °Ã‚ Ã…“† Figure 3.3: The energy flow and group velocity propagate forward in LHMs but the phase velocity is backward Veselago also predicted that the Doppler and Cerenkov effects will be reversed in LHM. An approaching source will appear to radiate at a lower frequency and charged particles moving faster than the speed of light in the medium will radiate in a backward cone, not a forward cone. These two exotic properties are not employed in this Dissertation, however details about them can be found in. LEFT-HANDED METAMATERIAL STRUCTURE The first LHM structure consists of split ring resonator (SRR) and thin wire (TW) or capacitance loaded strip (CLS)[19]. The SRR exhibits the negative value of permeability and the CLS and TW exhibit the negative value of permittivity in a certain range of frequency. Split Ring Resonator (SRR) (b) Figure 3.4: (a) Circular split ring resonator and (b) Square split ring resonator A split ring resonator (SRR) as shown in figure3.4 is part of the LHM structure that exhibit negative value of permeability. If the excitation of the magnetic field is perpendicular to plane of the structure, this will generate the magnetic dipole moment. The SRR is a highly conductive structure in which the capacitance between the two rings balances its inductance . The SRR induces high current density structure which creates a large magnetic moment. Capacitance Loaded Strip (CLS) and Thin Wire (TW) (a) (b) Figure 3.5: (a) Capacitance loaded strip (CLS) and (b) Thin wire (TW) figure 3.5(a) shows the capacitance loaded strip (CLS) and figure 3.5(b) shows the thin wire (TW). CLS and TW would produce strong dielectric like response. As electric field propagates parallel through the TW or CLS, it will induce a current along them. This will generate an electric dipole moment to the structure and exhibit a plasmonic-type of permittivity frequency . CST SOFTWARE CST was founded in 1992 byThomas Weiland. The main product of CST is CST STUDIO SUITE,which comprises A various modules dedicated to specific application areas. There are modules for microwave RF applications, summarized in CST MICROWAVE STUDIO, low frequency (CST EM STUDIO), PCBs and packages (CST PCB STUDIO), cable harnesses (CST CABLE STUDIO), temperature and mechanical stress (CST MPHYSICS STUDIO) and for the simulation of the interaction of charged particles and electromagnetic fields (CST PARTICLE STUDIO). All modules are integrated with a system and circuit simulator (CST DESIGN STUDIO). The version is CST Microwave Studio 2010. Figure 3.6 CST Microwave Studio In next chapter, the design of the LHM is discussed and the procedure in the simulation of the LHM using CST software is elaborated thoroughly. Besides that, the design of the Metamaterial structures, patch Microstrip antennas are also elaborated. CST Microwave Studio is a fully featured software package for electromagnetic analysis and design in the high frequency range. It simplifies the process of inputting the structure by providing a powerful solid modeling front-end which is based on the ACIS modeling kernel. Strong graphic feedback simplifies the definition of Your device even further. After the component has been modeled, a fully automatic meshing procedure (based on an expert system) is applied before the simulation engine is started. The simulators feature the Perfect Boundary Approximation (PBAâ„ ¢ method) and its Thin Sheet Technique (TSTâ„ ¢) extension, which increases the accuracy of the simulation by an order of magnitude in comparison to conventional simulators. Since no method works equally well in all application domains, the software contains four different simulation techniques (Transient solver, Frequency domain solver, Eigenmode solver, Modal analysis solver) which best fit their particular applicat ions. The most flexible tool is the transient solver, which can obtain the entire broadband frequency behavior of the simulated device from only one calculation run (in contrast to the frequency stepping approach of many other simulators). This solver is very efficient for most kinds of high frequency applications such as connectors, transmission lines, filters, antennas and many more.

American Citizenship and Immigration Essay -- Immigration Citizenship

Today the Society is split into three separately minded groups. In no specific ordering, the first is determined to believe that any one person born in the United States is a citizen and which means their parents should become citizens along with them. These are the ones whom obtain â€Å"birthright citizenship† (Raul). The second are firm believers in the only ones that should be citizens are the ones who go through the proper process of becoming a citizen and according to the article in â€Å"USA today,† it states that illegal immigrants are â€Å"having babies as a way to obtain citizenship,† which too many Americans â€Å"cheapens the whole idea of being American†. The last group is the â€Å"other† the ones whom are completely neutral or believe in the beliefs of the first or second group but not down to the word. Possible if they believe the child should get birthrights but not the parents, only the child and mother should get them, or if the y believe that they should get them but still have to work through the proper process to receive them to their full extent. The effects that â€Å"anchor babies† have on society are characterized by how it has changed, how it is misinterpreted, what it takes away from the citizens today, how the supreme court is responding to the effect, and how we as United State citizens can change the outcome of the effect. â€Å"All persons born or naturalized in the United States and subject to the jurisdiction thereof are citizens of the United States† is part of section one of â€Å"the 14th Amendment†(Walpin). The amendment was adopted in the United States in eighteen sixty-eight. When this was first adopted, according to the fourteenth amendment website, it was done so during â€Å"Post-Civil War reforms focused on injustices to Africa... ..."The Debate Over 'Anchor Babies' And Citizenship." Talk of the Nation (NPR) (n.d.): Newspaper Source. EBSCO. Web. 16 Nov. 2010. . Raul, Reyes. "Not very American: 'Illegal by birth'." USA Today n.d.: Middle Search Plus. EBSCO. Web. 16 Nov. 2010. . Walpin, Gerald. SPECIAL TO THE WASHINTON TIMES. â€Å"14th Amendment neer meant for illegals.† Washington Times, The (DC) (2010): 1. Newspaper Source. EBSCO. Web 10 Nov. 2010. THE WASHINGTON, TIMES. "Anchor babies away." Washington Times, The (DC) (2010): 2. Newspaper Source. EBSCO. Web. 16 Nov. 2010. http://search.ebscohost.com/login.aspx?direct=true&db=nfh&AN=4KB5201008160421 04610016&site=src-live&scope=site.

Psychologists and Psychiatrist

Psychology is a fascinating subject that carries a lot room for interpretation. Psychology being a relatively new scientific arena continues to grow due to exploring of experts into studies of the mind and behaviors directed by the brain. Psychologists and Psychiatrist continue to discover new methods of therapy to treat psychological disorders. Cognitive therapy is the fastest growing and most extensively studied form of psychotherapy in America. † Cognitive therapy emphasis focuses on present thinking problems.The website I chose is: www. nytimes. com/library/national/science/health/011100hth-behavior-beck. html. I chose this website because it contains an article about Dr. Aaron Beck, who is the founder of cognitive therapy. Dr. Beck’s perception of psychological difficulties lies within â€Å"thinking problems. † Unlike behavioristic, psychoanalytic, humanistic, and trait theorists, cognitive theorists believe that psychological problems lie within current tho ughts. Disorders are a result of a patients desire to relish in self-deprecating thoughts.This article explains how Dr. Beck discovered cognitive therapy and decided to leave Sigmund Freud’s psychoanalytic approach behind. Dr. Beck attended the Philadelphia institute in 1958. There he begin to conquer his fears of blood and pain due to a staph infection from surgery on his broken arm developed due to his mothers overprotective behavior which caused him to restrict his activities as he also developed a phobia of getting hurt. Dr. Beck conquered his fears by teaching himself to recondition his thoughts.Dr. Beck’s cognitive therapy intent is to correct distorted thinking patterns by challenging patients to explore positive and beneficial thoughts. â€Å"He encourages patients to test their perceptions of themselves and others, as if they were scientists testing hypotheses. † The idea of cognitive therapy is to help patients to first realize their how their thoughts can be self-deprecating and then he aims to condition their present thoughts to new thinking. Dr. Beck is methodical about his cognitive therapy. First Dr.Beck listens to the patient and then he asks questions to help them conquer irrational thinking. There are some behaviorist psychologists who appose Dr. Beck’s cognitive theory. These critics feel that thought can not be measured objectively. One Dr. Klein’s position is that cognitive therapy is just a morale booster, and not the therapeutic solutions it promises. My overall evaluation of this website is how well rounded the information covered the subject. It provided an in depth analysis of the cognitive theory; how it was conceived, who will benefit most from it, and the methodology used.I find it fascinating that a person can perform psych therapy on themselves just by simple reconditioning their thoughts. Sometimes I find myself obsessing over small things, and now I can practice to condition myself to refrain from obsessive thoughts. I would really like to learn more about the methodology used to treat cognitively and more details about the results shown with patients. I plan on conducting more research on cognitive theory to find other cognitive theorists and their methodologies.This article has taught me more about myself and how I can improve my relationships by positive thinking. This article has shown me how to identify certain thoughts that I would prefer to refrain from thinking, and how to correct them. | Definitions Deprecate means to deplore something, depreciate means to belittle something or to treat it as unimportant. However, self-deprecating, in the sense ‘disparaging oneself', ‘modestly understating one's own abilities' has become firmly established, although some people deprecate this usage.Berate to rebuke or scold angrily and at length. Prosaic commonplace or dull; unimaginative Precept a commandment or direction given as a rule of action or conduct, an inj unction as to moral conduct Pragmatist a person who is oriented toward the success or failure of a particular line of action, thought, etc Works Cited Goode, E. â€Å"A Pragmatic Man and His No-Nonsense Therapy. † www. nytimes. com/library/national/science/health/011100hth-behavior-beck. html 11 Jan. 2000.

My Life Goals Essay Example

My Life Goals Essay Example My Life Goals Essay My Life Goals Essay My Life goals Now that I’m in college I need to plan what I want in life I have to start researching for a career that I like best I need to set some goals. My life goals are to be a good student, have a 3. 0 GPA, have time to do my homework, study, spend some time with my family and friends, graduate from a community college, transfer to UTA, get my masters degree there and face new challenges that come my way. Volunteer work is also something I enjoy doing. I love helping other people in need when they don’t expect me to help them. My first goal is to have a 3. 0 GPA. This goal is important to me because I want to make myself stand out to colleges and make myself more attractable. So far, in completing this, I have tried to turn in every assignment that my professors are giving me and doing extra credit homework to help boost my GPA a little higher. I am also working really hard in every other class to reach my goal of getting straight A’s this semester. In order to help myself make this goal a reality, I need to attend every class, keep doing my homework, and ask for help. I will also need the help of my counselor to get myself enrolled in the appropriate classes. My second goal is to attend the University of Texas at Arlington. It is important for me to attend this school because I believe it has the best nursing program here in the city. In making the completion of this goal a little easier I have researched the University’s website online to find out where the school is located, what the requirements are for admission, and how can I start preparing myself now to meet the requirements. In order to make this goal a reality, I still need to research other colleges with good nursing programs and I also need to keep the job that a have to save up money and to be ready to pay for my classes because they won’t be cheap I also need to apply for grants, scholarships, etc. My third goal is to become a nurse and a great person in life. So far, to become a nurse, I taken the most advance math and science classes I can take to become well prepared. To become a great person in life is to help people in need and make good decisions, In order to make both of these goals a reality, I have to be sure of what I want to be. I need to work really hard for me to get this career to be a reality. However I will still need the advice of my counselor to help me figure if this life work is right for me. These are my goals in life that I plan to achieve in time so far I will need the support of my family to help me make my way through college and life . As long as I have them in my life that all I will ever need. When I successfully complete these goals I will dedicate myself to help everyone who needs my assistance and in my nursing career.

The eNotes Blog Ace Your Midterms with These StudyTricks

Ace Your Midterms with These StudyTricks We’re all familiar with late-night cram sessions and all-nighters during the week of midterms. Exams and tests come one after the other, it seems, and not too long after the school year starts! Studying doesn’t have to be that stressful, though. Here are handy tricks to help you ace your midterms: Rewrite your old notes Copying your notes over again is a great way to cement information into your memory. The act of writing them out slows you down, requiring you to engage with the material in a deeper way. This works better by hand than on the computer, so keep pen and paper nearby. You could try color coding your notes as well - either the first time around or while recopying. This allows you  to work with the material visually, and it can be more fun! Draw a map or diagram Try drawing a map or diagram from your notes or from the textbook. This can help whether you consider yourself a visual learner or not, especially because it allows you to comprehend information and concepts that could be hard to describe verbally. This strategy also helps create a visual memory that you can refer back to while taking the test. Read aloud If you’re not in too quiet of a location while studying, consider reading material aloud. Similar to rewriting notes, this method has you sit with the material in a different way and strengthens connections in your brain. For a twist on this strategy, find a study buddy to explain or â€Å"teach† information to, and have them do the same for you. Use mnemonic devices Using a mnemonic device is an excellent way to secure information. Some common examples are PEMDAS for the order of math operations, or â€Å"i before e, except after c.† You can likely find already created mnemonics online that you can use, or try coming up with your own mnemonic by telling a crazy story with required information or setting concepts to a song. Take practice tests Quizzing yourself is one of the best ways to mimic a test environment. Ask your teacher what the format of the test will be, and quiz yourself using similarly formatted questions. You can often search for practice tests online or your teacher may have extra resources. If the test is timed simulate a practice test at home with time restrictions so you know what to expect the  day of the test. Move around If you’re a kinesthetic learner, try moving around while you study. Taking a walk, or even quizzing yourself while hopping on the treadmill or taking a light jog, can provide new ways to access information on the test day. For example, you can recall â€Å"the topic I studied while exercising.† Similarly, consider studying in different environments to strengthen associations your brain makes with the material. Take breaks Not surprisingly, our brains work well when they have had time to rest. Schedule regular breaks for yourself during study sessions. A walk, snack, time to stretch, and so on, are all great ways to give your mind a rest. Start studying several days ahead of time so you can take breaks without feeling like you’re wasting time! Take advantage of downtime We all have random in-between times that often aren’t good for starting a completely new activity: 5 or 10 minutes here or there waiting for the bus, sitting in a waiting room, or waiting for your take-out to arrive. Maximize your downtime by keeping flashcards on hand and flipping through them whenever you have a spare moment. There are even free apps you can download to  create your own digital flashcards and be quizzed on certain topics. Whichever method you try, keep in mind your daily habits and best times of day. Whether you’re more of a morning or night person, schedule your study sessions accordingly, with the most important subjects at your most energetic hour. To change it up, try studying with a friend or finding a study group to join as well. Good luck this midterm season! This is a guest post by guest  writer Lisa Low. Lisa is a contributing writer for Varsity Tutors, a live learning platform that connects students with personalized instruction to accelerate academic achievement.

Systemic lupus erythematosus Research Paper Example | Topics and Well Written Essays - 500 words

Systemic lupus erythematosus - Research Paper Example Lupus can be drug induced, can occur in babies born to women who have Sjogren’s Disease or can be confined to the skin. Systemic lupus erythematosus is more widespread in that almost every part of the body can be affected. Symptoms experienced include extreme fatigue, skin rashes, weight loss and fever ( Lupus Health Centre, 2012) Kim et al ( 1999) also described respiratory distress in adults with the condition. Kimberly ( 2001, page 650) describes how both extreme hypertension and infection can be the causes of fatality in this very serious condition. The author looks at what he describes as ’research opportunities’ of different types and how these could be expected to bring about advances in treatment of the condition. This list includes such the identification of relevant genes, as well as how these become activated in early auto immune activity, causing the disease and involving both the inborn and acquired immune systems that humans have. He looks first of all at the incidence of the condition, stating that it is commoner among females as compared with males, and also that it is both commoner, and often more severe, among certain racial groups, naming both those of Hispanic origin and black people. It is stated that ( page 650) both the inflammatory and non-inflammatory damage caused to the body’s various organs, is due to the immune system and its pathogenic role in SLE. He looks forward a long way, believing that the next quarter of a century will bring about great advances in both understanding and the management of the condition. He sees this as moving towards a prevention of Systemic Lupus Erythematosus. ( SLE). Antigens are provoked into action and these in their turn incite other antigens, and so the disease spreads through the victim’s body. The author describes current methods of management including the use of non –steroid anti- inflammatory drugs , as well as ones originally developed in

Reaction paper Essay Example | Topics and Well Written Essays - 250 words - 46

Reaction paper - Essay Example They had cultural loyalty and were considered as underclass (Gonzalez 98). Puerto Ricans, on the other hand, went mainstream. They fully assimilated into the Central American culture. However, they were also considered as underclass. The government policies in Central America made it easy for the Puerto Ricans to adapt to their culture since they were their protectorate (Gonzalez 114). However, the policies in the Caribbean were much harder for them to adapt because of harsh government policies. The population profile and community structure of the Caribbean population was that they lived in isolation. This is due to the fact that they chose to remain loyal to their culture (Gonzalez 116). The population profile and community structure of the Central American population was that they lived in harmony. The reception of the Caribbean migration made them economically marginalized and politically disenfranchised. They were also considered as underclass individuals, who did everything that the underclass did (Gonzalez 120). The Puerto Ricans maintained their class since the United States declared them a protectorate, unlike the Caribbean population who where detached from the labor

Cultural group Essay Example | Topics and Well Written Essays - 500 words

Cultural group - Essay Example eritage, I dream and find piece of mind in my life.The dream is so sweet and if dreams werethe same, then all would see the rich taste of food I have whenever I dream of my culture. I hate what foreigners are trying to do to my culture. They are bent on destroyiong the sweet dreams and good moments that my culture has made me enjoy. Because of culture I have reached out to the outer space and danced to the awesome sounds of our rich music. In addition, my heart has been collected by the rich taste of food that my culture provides. Their taste is like eating in paradise itself. Not to forget is the sacredness by which my culture holds families and issues revolving around it like sex. Each time I am brought forward to my elders or parents to correct my wrong ways, I always feel at the end of the odeal that great justice has been done to me. When given a chance, I would stop foreigners completely from destroying my culture. This is because many visitors in my region do not understand most of our cultural practices and symbolics and are often found at the wrong side of the law as our interest are not aligned. Alternatively, I would educate foreingners on the significance of my culture within the society and introduce fines to those found destroying the rich heritage within my community. This will curb the rise on cultural offences perpatrated by foreigners who are ignorant of

Time Travel Essay Example for Free

Time Travel Essay The urge to hug a departed loved one again or prevent atrocities are among the compelling reasons that keep the notion of time travel alive in the minds of many. While the idea makes for great fiction, some scientists now say traveling to the past is impossible. There are a handful of scenarios that theorists have suggested for how one might travel to the past, said Brian Greene, author of the bestseller, â€Å"The Elegant Universe† and a physicist at Columbia University. â€Å"And almost all of them, if you look at them closely, brush up right at the edge of physics as we understand it. Most of us think that almost all of them can be ruled out. † The fourth dimension In physics, time is described as a dimension much like length, width, and height. When you travel from your house to the grocery store, you’re traveling through a direction in space, making headway in all the spatial dimensions—length, width and height. But you’re also traveling forward in time, the fourth dimension. â€Å"Space and time are tangled together in a sort of a four-dimensional fabric called space-time,† said Charles Liu, an astrophysicist with the City University of New York, College of Staten Island and co-author of the book â€Å"One Universe: At Home In The Cosmos. † Space-time, Liu explains, can be thought of as a piece of spandex with four dimensions. â€Å"When something that has mass—you and I, an object, a planet, or any star—sits in that piece of four-dimensional spandex, it causes it to create a dimple,† he said. â€Å"That dimple is a manifestation of space-time bending to accommodate this mass. † The bending of space-time causes objects to move on a curved path and that curvature of space is what we know as gravity. Mathematically one can go backwards or forwards in the three spatial dimensions. But time doesn’t share this multi-directional freedom. â€Å"In this four-dimensional space-time, you’re only able to move forward in time,† Liu told LiveScience. * Video: Can You Time Travel? Tunneling to the past A handful of proposals exist for time travel. The most developed of these approaches involves a wormhole—a hypothetical tunnel connecting two regions of space-time. The regions bridged could be two completely different universes or two parts of one universe. Matter can travel through either mouth of the wormhole to reach a destination on the other side. â€Å"Wormholes are the future, wormholes are the past,† said Michio Kaku, author of â€Å"Hyperspace† and â€Å"Parallel Worlds† and a physicist at the City University of New York. â€Å"But we have to be very careful. The gasoline necessary to energize a time machine is far beyond anything that we can assemble with today’s technology. † To punch a hole into the fabric of space-time, Kaku explained, would require the energy of a star or negative energy, an exotic entity with an energy of less than nothing. Greene, an expert on string theory—which views matter in a minimum of 10 dimensions and tries to bridge the gap between particle physics and natures fundamental forces, questioned this scenario. â€Å"Many people who study the subject doubt that that approach has any chance of working,† Greene said in an interview . â€Å"But the basic idea if you’re very, very optimistic is that if you fiddle with the wormhole openings, you can make it not only a shortcut from a point in space to another point in space, but a shortcut from one moment in time to another moment in time. † Cosmic strings Another popular theory for potential time travelers involves something called cosmic strings—narrow tubes of energy stretched across the entire length of the ever-expanding universe. These skinny regions, leftover from the early cosmos, are predicted to contain huge amounts of mass and therefore could warp the space-time around them. Cosmic strings are either infinite or they’re in loops, with no ends, said J. Richard Gott, author of â€Å"Time Travel in Einsteins Universe† and an astrophysicist at Princeton University. â€Å"So they are either like spaghetti or SpaghettiO’s. † The approach of two such strings parallel to each other, said Gott, will bend space-time so vigorously and in such a particular configuration that might make time travel possible, in theory. â€Å"This is a project that a super civilization might attempt,† Gott told LiveScience. â€Å"It’s far beyond what we can do. We’re a civilization that’s not even controlling the energy resources of our planet. † Impossible, for now Mathematically, you can certainly say something is traveling to the past, Liu said. â€Å"But it is not possible for you and me to travel backward in time,† he said. | However, some scientists believe that traveling to the past is, in fact, theoretically possible, though impractical. Maybe if there were a theory of everything, one could solve all of Einstein’s equations through a wormhole, and see whether time travel is really possible, Kaku said. â€Å"But that would require a technology far more advanced than anything we can muster, he said. Don’t expect any young inventor to announce tomorrow in a press release that he or she has invented a time machine in their basement. † For now, the only definitive part of travel in the fourth dimension is that we’re stepping further into the future with each passing moment. So for those hoping to see Earth a million years from now, scientists have good news. â€Å"If you want to know what the Earth is like one million years from now, I’ll tell you how to do that,† said Greene, a consultant for â€Å"Deja Vu,† a recent movie that dealt with time travel. â€Å"Build a spaceship. Go near the speed of light for a length of time—that I could calculate. Come back to Earth, and when you step out of your ship you will have aged perhaps one year while the Earth would have aged one million years. You would have traveled to Earth’s future. † Source 2 Time Slips / Time Travel 0digg 1 comment A time slip is an alleged paranormal phenomenon in which a person, or group of people, travel through time through supernatural (rather than technological) means. As with all paranormal phenomena, the objective reality of such experiences is disputed. One of the best-known, and earliest, examples of a time slip was reported by two English women, Charlotte Anne Moberly (16 September 1846 – 7 May 1937) and Eleanor Jourdain (1863–1924), the principal and vice-principal of St Hugh’s College, Oxford, who believed they slipped back in time in the gardens of the Petit Trianon at Versailles from the summer of 1901 to the period of the French Revolution. On August 10, 1901 Moberly and Jourdain were visiting the Palace of Versailles. They decided to go in search of the Petit Trianon. While walking through the grounds they both were impressed by a feeling of oppressive gloom. They claimed to have encountered, and interacted with, a number of people in old fashioned attire whom they later assumed to have been members of the court of Marie Antoinette and to have seen a figure that may have been Marie Antoinette herself on the day in 1792 when she learned that the mob had stormed the Tuileries Palace. Source 3, 4, 5 . http://www. youtube. com/watch? feature=player_embeddedv=FdWXMD4rOGQ#! http://www. youtube. com/watch? feature=player_embeddedv=rqQV_UzVQks http://www. youtube. com/watch? v=X02WMNoHSm8 Source 6 The Big Question: Is time travel possible, and is there any chance that it will ever take place? By Steve Connor, Science Editor Friday 08 February 2008 Why are we asking this now? Two Russian mathematicians have suggested that the giant atom-smasher being built at the European centre for nuclear research, Cern, near Geneva, could create the conditions where it might be possible to travel backwards or forwards in time. In essence, Irina Arefeva and Igor Volovich believe that the Large Hadron Collider at Cern, which is due to be switched on this year for the first time, might create tiny wormholes in space which could allow some form of limited time travel. If true, this would mark the first time in human history that a time machine has been created. If travelling back in time is possible at all, it should in theory be only possible to travel back to the point when the first time machine was created and so this would mean that time travellers from the future would be able to visit us. As an article in this weeks New Scientist suggests, this year – 2008 – could become year zero for time travel. Is this really a serious proposition? The New Scientist article points out that there are many practical problems and theoretical paradoxes to time travel. Nevertheless, the slim possibility remains that we will see visitors from the future in the next year, says the magazine says, rather provocatively. It has to be said that few scientists accept the idea that the Large Hadron Collider (LHC) will create the conditions thought to be necessary for time travel. The LHC is designed to probe the mysterious forces that exist at the level of sub-atomic particles, and as such will answer many important questions, such as the true nature of gravity. It is not designed as a time machine. In any case, if the LHC became a time machine by accident, the device would exist only at the sub-atomic level so we are not talking about a machine like Dr Whos Tardis, which is able to carry people forwards and backwards from the future. What do the experts say about the idea of time travel? The theoretical possibility is widely debated, but everyone agrees that the practical problems are so immense that it is, in all likelihood, never going to happen. Brian Cox, a Cern researcher at the University of Manchester, points out that even if the laws of physics do not prohibit time travel, that doesnt mean to say its going to happen, certainly in terms of travelling back in time. Saying that the laws of physics as we know them permit travel into the past is the same as saying that, to paraphrase Bertrand Russell, they permit a teapot to be in orbit around Venus, Dr Cox says. Its possible, but not likely. Time travel into the future is absolutely possible, in fact time passes at a different rate in orbit than it does on the ground, and this has to be taken into consideration in order for satellite navigation systems to work. But time travel into the past, although technically allowed in Einsteins theory, will in the opinion of most physicists be ruled out when, and if, we develop a better understanding of the fundamental laws of physics – and thats what the LHC is all about. Why is the possibility of time travel even considered? It comes down to the general theory of relativity devised by Albert Einstein in 1905. It is the best theory we have so far on the nature of space and time and it was Einstein who first formulated the mathematical equations that related both time and space in the form of an entity called space-time. Those equations and the theory itself do not prohibit the idea of time travel, although there have been many attempts since Einstein to prove that travelling back in time is impossible. Is there anything to support the theory? Lots of science fiction writers have had fun with time travel, going back to H. G. Wells, whose book The Time Machine was published in 1895 – 10 years before Einsteins general theory of relativity. Interestingly, it was another attempt at science fiction that revived the modern interest in time travel. When Carl Sagan, the American astronomer, was writing his 1986 novel Contact, he wanted a semi-plausible way of getting round the problem of not being able to travel faster than the speed of light – which would break a fundamental rule of physics. He needed his characters to travel through vast distances in space, so he asked his cosmologist friend Kip Thorne to come up with a possible way of doing it without travelling faster than light. Thorne suggested that by manipulating black holes it might be possible to create a wormhole through space-time that would allow someone to travel from one part of the Universe to another in an instant. He later realised that this could also in theory be used to travel back in time. It was just a theory of course, and no one has come close to solving the practical problem of manipulating black holes and creating wormholes, but the idea seemed to be sound. It spawned a lot of subsequent interest in wormholes and time travel, hence the latest idea by the two Russian mathematicians. Apart from the practicalities, whats to stop time travel? The biggest theoretical problem is known as the time-travel paradox. If someone travels back in time and does something to prevent their own existence, then how can time travel be possible? The classic example is the time traveller who kills his grandfather before his own father is conceived. Cosmologists, renowned for their imaginative ingenuity, have come up with a way round this paradox. They have suggested that there is not one universe but many – so many that every possible outcome of any event actually takes place. In this multiple universe, or multiverse model, a woman who goes back in time to murder her own granny can get way with it because in the universe next door the granny lives to have the daughter who becomes the murderers mother. Where does this leave the time machine in Geneva? The science writer and physicist John Gribbin, who explains these things better than most, points to a saying in physics: anything that is not forbidden is compulsory. So they expect time machines to exist. The snag is that the kind of accidental time tunnel that could be produced by the LHC in Geneva would be a tiny wormhole far smaller than an atom, so nothing would be able to go through it. So there wont be any visitors from the future turning up in Geneva just yet. Id take it all with a pinch of salt, but it certainly isnt completely crazy. So, not completely crazy, just a bit crazy. So will we one day be able to travel into the future? Yes * There is nothing in the laws of physics to prohibit it, and events in Geneva are pointing the way and could be a first step * In physics, so the saying goes, if nothing is prohibited, it must happen at some point * All we need to do is to work out how to manipulate black holes and wormholes, and away we go No * The practical problems with time travel are too immense to solve, and even if you could, who would want to? * You might travel back in time and kill one of your grandparents by accident. Then where would you be? * If time travel is possible, why are we still waiting to welcome our first visitors from the future? Source 7 Time Travelers By Stephen Wagner, About. com Guide Where and to what date would you go if you could travel through time? Its a question people have long enjoyed contemplating the possibilities are so fraught with wonder and excitement. Would you watch the pyramids of Egypt being build? Join the spectacle of a gladiatorial battle at the Roman Coliseum? Catch a glimpse of real dinosaurs? Or would you prefer to see what the future holds for humankind? Such fantasies have fueled the success of such stories as H. G. Welles The Time Machine, the Back to the Future movies, favorite episodes of Star Trek and countless science fiction novels. And although some scientists think that it might be at least theoretically possible to travel through time, no one (as far as we know) has devised a sure-fire way to make it happen. But thats not to say that people havent reported traveling through time. There are many fascinating anecdotes from those who say they seem to have quite unexpectedly visited if only briefly another time and, sometimes, another place. These events, often called time slippages, seem to occur randomly and spontaneously. Those who experience these events are often bewildered and confused by what they see and hear, and afterward are at a complete loss to explain them. Here are some interesting cases that will keep you wondering: FLIGHT INTO THE FUTURE In 1935, Air Marshal Sir Victor Goddard of the British Royal Air Force had a harrowing experience in his Hawker Hart biplane. Goddard was a Wing Commander at the time and while on a flight from Edinburgh, Scotland to his home base in Andover, England, he decided to fly over an abandoned airfield at Drem, not far from Edinburgh. The useless airfield was overgrown with foliage, the hangars were falling apart and cows grazed where planes were once parked. Goddard then continued his flight to Andover, but encountered a bizarre storm. In the high winds of the storms strange brown-yellow clouds, he lost control of his plane, which began to spiral toward the ground. Narrowly averting a crash, Goddard found that his plane was heading back toward Drem. As he approached the old airfield, the storm suddenly vanished and Goddards plane was now flying in brilliant sunshine. This time, as he flew over the Drem airfield, it looked completely different. The hangars looked like new. There were four airplanes on the ground: three were familiar biplanes, but painted in an unfamiliar yellow; the fourth was a monoplane, which the RAF had none of in 1935. The mechanics were dressed in blue overalls, which Goddard thought odd since all RAF mechanics dressed in brown overalls. Strange, too, that none of the mechanics seemed to notice him fly over. Leaving the area, he again encountered the storm, but managed to make his way back to Andover. It wasnt until 1939 that that the RAF began to paint their planes yellow, enlisted a monoplane of the type that Goddard saw, and the mechanics uniforms were switched to blue. Had Goddard somehow flown four years into the future, then returned to his own time? CAUGHT IN A TEMPORAL VORTEX Dr. Raul Rios Centeno, a medical doctor and an investigator of the paranormal, recounted to author Scott Corrales a story told to him by one of his patients, a 30-year-old woman, who came to him with a serious case of hemiplegia the total paralysis of one side of her body. I was at a campground in the vicinity of Markahuasi, she told him. Markahuasi is the famous stone forest located about 35 miles east of Lima, Peru. I went out exploring late at night with some friends. Oddly enough, we heard the strains of music and noticed a small torch-lit stone cabin. I was able to see people dancing inside, but upon getting closer I felt a sudden sensation of cold which I paid little attention to, and I stuck my head through an open door. It was then that I saw the occupants were clad in 17th century fashion. I tried to enter the room, but one of my girlfriends pulled me out. It was at that moment that half of the womans body became paralyzed. Was it because the womans friend pulled her out of the stone cabin when she was half entered into it? Was half her body caught in some temporal vortex or dimensional doorway? Dr. Centeno reported that an EEG was able to show that the left hemisphere of the brain did not show signs of normal functioning, as well as an abnormal amount of electric waves. (See Dimensions Beyond Our Own for more details on this story. ) Source 8 How Time Travel Works by Kevin Bonsor and Robert Lamb Stuff You Should Know From millennium-skipping Victorians to phone booth-hopping teenagers, the term time travel often summons our most fantastic visions of what it means to move through the fourth dimension. But of course you dont need a time machine or a fancy wormhole to jaunt through the years. As youve probably noticed, were all constantly engaged in the act of time travel. At its most basic level, time is the rate of change in the universe and like it or not, we are constantly undergoing change. We age, the planets move around the sun, and things fall apart. We measure the passage of time in seconds, minutes, hours and years, but this doesnt mean time flows at a constant rate. Just as the water in a river rushes or slows depending on the size of the channel, time flows at different rates in different places. In other words, time is relative. But what causes this fluctuation along our one-way trek from the cradle to the grave? It all comes down to the relationship between time and space. Human beings frolic about in the three spatial dimensions of length, width and depth. Time joins the party as that most crucial fourth dimension. Time cant exist without space, and space cant exist without time. The two exist as one: the space-time continuum. Any event that occurs in the universe has to involve both space and time. In this article, well look at the real-life, everyday methods of time travel in our universe, as well as some of the more far-fetched methods of dancing through the fourth dimension. Source 9 Is Time Travel Possible? Analysis by Robert Lamb Thu Apr 22, 2010 06:14 PM ET Its not glamorous, but its time travel. (Michael Dunning/Photographers Choice/Getty Images) From summer blockbusters to sensational science headlines, modern culture is constantly inundated with tales of time travel. But when you boil down the physics involved, is it possible to travel through time? To answer this question, I tracked down theoretical physicist and cosmologist Paul Davies, author of How to Build a Time Machine. SLIDE SHOW: What are the favored time travel methods as used in science fiction? We are all time travelers The short answer is that time travel into the future is not only possible, its been done, and weve known about it for over a century, says Davies. The reason that the public doesn’t seem to know about it is because the amount of time travel involved is so pitifully small that it doesnt make for a Doctor Who style adventure. A phenomenon called time dilation is the key here. Time passes more slowly the closer you approach the speed of light an unbreakable cosmic speed limit. As such, the hands of a clock in a speeding train would move more slowly than those in a stationary clock. The difference would not be humanly noticeable, but when the train pulled back into the station, the two clocks would be off by billionths of a second. If such a train could attain 99. 999 percent light speed, only 1 year would pass onboard for every 223 years back at the train station. But speed isnt the only factor that affects time. On a much smaller scale, mass also influences time. Time slows down the closer you are to the center of a massive object. Time runs a little bit faster in space than it does down on Earth, Davies says. It runs a little faster on the roof than it does in the basement, and thats a measurable effect. A clock aboard an orbiting satellite experiences time dilation due to both the speed of its orbit and its greater distance from the center of Earths gravity. Both gravity and speed can give you a means of jumping ahead, Davies says. So in principle, if you had enough money, you could get to the year 3000 in as short a time as you like one year, one month, whatever it takes. It is only a question of money and engineering. Forward, not back? Time travel into the future is an established and fundamental aspect of Albert Einsteins theory of relativity. Scientists have tested and retested this in both experimental and practical settings. But what about time travel in the opposite direction? Going back in to the past is a whole different kettle of fish. Davies says. Theres nothing in Einsteins theory, which is the best theory that we have about the nature of time, which precludes it. Theres nothing in even his general theory of relativity, published in 1915, which precludes travel back into the past, but many scientists are deeply uneasy about it because of all the well-known paradoxes that it unleashes. For instance, imagine going back in time and killing your own mother. Then shed never give birth to you, and just how would you have been able to travel back in time to commit matricide in the first place? Wormholes as spacetime shortcuts Davies surmises that, given our current understanding of the nature of time and physics, time travel into the past simply isnt possible. But the universe is full of mysteries, and one of them the hypothetical wormhole might just permit such a journey. This is a little bit like a tunnel or shortcut between two distant points, Davies says, So for example, if I had a wormhole here in my hotel room and I jumped through it I wouldnt come out on Pennsylvania Avenue, Id maybe come out near the other side of the galaxy. Source 10 Scientists have theorized that such a shortcut through time and space could be turned into a time machine. If a worm hole could exist and could be traversable, then it would provide a means of going back in time, Davies says. So it all hinges on whether stable wormholes are a reality or if theres some aspect of physics not relativity, because theres nothing wrong from that point of view but some other aspect of physics might intercede and prevent the wormhole from forming. Thats an open question. World-famous theoretical physicist Stephen Hawking has proposed that wormholes occurring at a quantum level could theoretically provide a foothold for time travel, but University of California at Santa Barbara physicist Andrew Cleland urges caution on that front. Im an experimentalist, and physics is ultimately an experimental science, Cleland says. Any predictions that are made based on mathematics or on philosophical or intellectual speculation have to pass the test of experiment, and I am certainly not aware of any experiment that demonstrated the possibility of traveling backward in time. Cause and effect Cleland also points out that the fundamental principle of causality stands in the way of travel into the past. The entire universe, as we understand it, is beholden to this rule. Something occurs first and the outcome of that occurrence happens afterward, Cleland says, and there has never to my knowledge been an experiment that came out different from that. I am not aware of any experimental tests of quantum mechanics that have shown any violation of causality, in spite of the fact that many experiments could reveal such a violation. Still, in the same way that time dilation isnt flashy enough to seem like time travel into the future, the public often overlooks a very common means of traveling into the past. In a sense, astronomers are always traveling backward in time, but it is in a way that most people are not so excited about, Cleland says. When we measure the cosmic microwave background, were looking back more than 10 billion years in time. Thats how long it took for the light to reach us. A number of questions about time travel remain unanswered. Will time tourists from the future ever show up to help us out? Well just have to wait and see. But if they come here using a wormhole time machine, well have to build one first. After all, you couldnt cross a bridge if only one side had been completed, right? Theoretically, it would take more than 100 years to create a 100-years time difference between the two ends of a wormhole, Davies says, so theres no way that our descendants could come back and tell us were wrong about this.

Situational Analysis And Imc Objective Marketing Essay

Situational Analysis And Imc Objective Marketing Essay By referring to Jacobs website, Jacobs is a brand names which well-known for quality and whole meal biscuits and their reputation that has already existed over few generations. Jacobs success can be attributed to the companys high standards in manufacturing best quality of biscuits, its continuous research and product development, and its commitment to ensure that its product are suit to the changing of consumer needs, taste buds, and lifestyles. Over the years, range of products of Jacobs has grown and changed from a plain cracker to a wide-ranging range of quality crackers and biscuits, including Wheat meal, Cream Cracker, Low Salt Hi-Fibre, Hi-Cal, Hi-Fibre, and Oatmeal biscuits. Jacob is using several ways of IMC strategies to promote its products to consumers. Advertising Referring to Jacobs website, Jacobs Original Cracker mainly advertises on TV channel such as TV 1, TV 2, TV 3, NTV 7, and 8TV. Jacobs advertise with different languages, included Malay, Chinese, and English. By doing this, we can say that Jacob is targeting general group of market which are Malay, Chinese, and English. According to Utusan Malaysia website, Jacobs also advertise on newspaper such as language in Bahasa: Utusan Malaysia and Berita Harian. In the newspaper, they are not directly advertising their product; Jacobs providing such as dessert recipe with Jacob cracker and educates consumers the correct ways for consumption. Contest Campaign By referring to the Jacobs website, Jacobs organized contest at the past with the title Jacobs Ibuku Inspirasiku, the prize worth up to RM 300,000. To join the contest, participants first have to gather any Jacobs cracker product that with the promotion label on the packing, minimum of 10 points for one submission. After that, participants have to click on Join Now at the website and fill in the details when prompted and key in the codes on Jacobs products pack to determine the accumulated points. Over the past few years, we can see that Jacobs not only advertising on newspaper and television but also organizing healthy campaign such as in year 2010, Jacobs Walk of Life and Strong Support for 1Malaysia Sihat. Apart from the 5 kilometre walk, participants also enjoyed of continuing booth activities that designed by co-sponsors such as free health check by Selangor State Health Department, free bone health check by Anlene, balloon sculptures, childrens face painting, and childrens inflatable at Kids Fun zone. There were also special performances by popular local artist, Black and One Nation Emcee entertained the crowd with their music. Due to the strong support by peoples in 2010, therefore in year 2011 Jacobs continued to organize the event with the title Jacobs Walk of Life 2011, Pledge to Health Social Media According to the websites of Jacobs, Jacobs is using social media platform, Facebook to communicate with their fans or followers. New information, updates, and sometime Jacobs will share the happiness or interesting news through Facebook. This social media platform allowed customers to interact with the company and its popular now. IMC objective Strengthen image The main objective of Jacobs is to build a strong image of the brand. In the strong competitive market, loyalty of customer is very important in the industry. When there is a strong image, customer will have awareness with and make it as one of the preference. With the higher recognition of the brand, the chances to increase loyal customer is also high. Increase sales Sales are one of the important factor for a company, because the revenue is generate by the sales. Every company will try to archive sales target to have more profits. More profit is needed in order to run a business. Creative Strategy Creative strategy is generally the outcome of a team with one or more copywriters, an art director and a creative director. It is to explain how the advertising campaign will meet the businesss advertising objective. The outline is prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. Creative strategy includes unique selling proposition and emotional selling proposition; both can determine the advertising messages that deliver to target audiences in a creative manner. Unique Selling Proposition Unique selling proposition normally is a critical component of a promotional theme that contributes to the building of an advertising campaign. It states the real or perceived benefit of a product or service and then differentiates from its competitors. This would also affect the buyers purchase intention as it can give its buyer a logical reason. Jacobs using a unique and innovative technique for Jacobs Cream Crackers to remain, the classic cracker brand using the traditional special baking techniques since 1885, to make crackers outside distinctively crispy and the center is slightly softer textured, with a yeasty dough classic flavor. Jacobs product contain wheat, this is a source rich of nutrient, this makes Jacobs cracker position in a healthy food industry. Therefore, Jacobs uses USP to create positive and unique identity in customers mind. (Belch Belch, 2009) Uniqueness Jacobs cream cracker made with whole grains. Grains are grasses that produce edible starchy seeds that can be processes as a source of nutrients such as carbohydrates, proteins, vitamins, minerals and fiber. According to the JACOBs website, foods such as wheat, rice and oat are considered as cereal grains and these cereal grains are high in carbohydrates that provide energy for humans daily activities. Therefore, Jacobs cream cracker also considered as healthy cracker which provides 72mg calories per serving. Jacobs Actimix standard, Jacobs cracker is a 92% wheat cereal, low fat level, no added sugar, coloring, flavoring and preservatives. Whole grain provides nutrients from all parts of the grain. Whole grain must consist of three parts: bran, germ and endosperm. Figure1 below is a graph that cropped from the Jacobs Malaysia website (http://www.jacobs.com.my) that well explains the whole grain and its nutrient consist: C:UsersK3nnyDesktopUntitled.png Figure1 Benefits Jacobs cream crackers mainly consist of 5 ingredients: wheat flour, palm oil, salt, sodium bicarbonate and yeast. Wheat is rich in essential nutrients that offer important health benefits to consumers. It is also a good source of energy from carbohydrates. It contains B-vitamins and minerals to help release energy from carbohydrates. Besides, wheat also contains protein that supports the body building process while fiber that helps to maintain a healthy digestive system. Therefore, by consuming Jacobs cream cracker, consumer can lower the risk of getting several chronic diseases and condition for examples, heart diseases, cancer, diabetes and gastrointestinal troubles. Furthermore, consuming wheat diet also benefits consumers in terms of boosting immunity, bone health and other wellness goals. So, according to the nutrient fact of Jacobs cream cracker, it is not more than 6 grams of fat per serving and it is useful in fat-restricted diets. Potent Jacobs cream crackers are well known for its richness in nutrients and healthiness. Since 1885 until today, Jacobs using the same special baking techniques, to make crackers outside distinctively crispy and the center is slighter softer, together with the classic yeasty dough flavor. In Malaysia, Jacobs cracker was manufactured and produced by Kraft Food Malaysia. Kraft was awarded the Prime Minister Award during year 1993 for the quality biscuit standard. This would increase the purchasers confident towards Jacobs cream cracker. DRIP Framework Differentiation Jacobs cream cracker position itself as healthy cracker which it is made with wheat flours. Therefore, Jacobs cracker can be taken as a source of nutrients such as carbohydrates, proteins, vitamins, minerals and fiber. It also stated that Jacobs cracker containing Actimix. The USP allows Jacobs to differentiation itself from other competitor with the nutrients and healthy fact. Furthermore, Jacobs in under the Kraft Food Malaysia, the quality of cracker can be assured. Reinforce Jacobs cream cracker is healthy and nutritious that can provides energy for daily activities. Besides that, Jacobs also come out with more range of crackers. For examples: High-iron, Hi-Fiber, Low-Salt, Hi-Calcium and etc. This can fulfill the different needs of nutrients by consumers. Jacobs can emphasize more on nutrients and healthy lifestyle information to consumers. Inform Jacobs mainly advertises in television and newspaper. The advertisement is created to build awareness of audience and reader. Besides, Jacobs also having a Facebook Page called Jacobs Malaysia. It is a platform for Jacobs to share information of its products and also let its consumers to share their experience on consuming Jacobs cracker. Moreover, Jacobs also organize special games and activities such as Jacobs Walk of Life. Participants that complete the walk will be given a gift bag with Jacobs products. This is also a form of introducing Jacobs cracker and building healthy brand images for Jacobs. Persuade Jacobs emphasize on the crackers nutrients and healthy facts. Besides, Jacobs cracker contain Actimix is a great cracker that made up of 92% complex carbohydrate and provide consumers energy to meet the demand of the day. It is also specially formulated to provide low fat per serving, suitable for fat restricted diets. Therefore, Jacobs can strengthen or concentrate on this point when communicate with audience. Those who concern on healthy meal and lifestyle will attract by Jacobs cracker because it is made by wheat and contain a lot nutrients that needed by human being. Media Planning Strategy Media planning is a series of decisions that involved the delivering of promotional message to target audience. This set a direction to guide the strategy formulation of media such as broadcast, print, promotion, public relationship and other relevant media strategies. Therefore, media planning and strategy can assist Jacobs in determining the best way to reach their target audience. Jacobs media objective is to deliver the information of Jacobs cracker can help consumers to maintain their health and live a healthy lifestyle. So, media strategy will be formulated to achieve the media objective set through various media such as broadcast and print. Target Market/ Audience Jacobs focus on psychographic, people who concern on health issues and want to live a healthy lifestyle will be targeted. This group of people highly demands for healthy meal and snacks. Foods that they consume must be rich in nutrients and can benefits for their health. As Jacobs cracker contains rich nutrients, this would best suitable to consume by this group of people. Next, for the demographic segment, there is no restriction for age and gender. No matter male or female kids, teenagers, adults or golden citizens, all of them can consume the Jacobs crackers. Besides, Jacobs cracker is healthy and good quality it will be sold at medium price level. Therefore, medium level income group are targeted by Jacobs. In Malaysia, income amount between the ranges from RM2500 RM5000 will be considered as middle income group. This is the group can afford our products. Scheduling Jacobs can schedule its advertising in reaching their consumers through various media. There are 3 types of scheduling method which are continuity, flight and pulsing. Continuity means advertise evenly throughout the year while flight mean advertise in certain months that contain festival or event. Moreover, pulsing scheduling is the combination of continuity and flight. Since Jacobs cracker can be a daily consume product, it should adopt the continuity scheduling. In continuity scheduling, advertisement is continually maintained to send information and communicate with the target audiences. This is to keep target audiences aware of the brand and product and also promote product that newly launched. Advertisements that contain promotion, new product or contest will be spread evenly during every month. This would require a good amount of budget to adopt continuity scheduling. Broadcast media After all the steps, budget consideration is important in deciding and developing media strategy for various media. First of all, broadcast media will be the primary media for advertising Jacobs cracker. For Television advertising, TV channels such as Discovery Home and Health (channel 733), Asian Food Channel (channel 703), Food Network Asia HD (channel 727), TV 3, NTV7, 8TV and ASTRO would best to display Jacobs advertisement. It would spend a large amount to advertise in TV channels during prime time which means from 6 to 9 evening. Advertising on this time is effective in reaching target audiences because people normally will stay together with family for dinner and most of the people will have television switched on during their dinner time. Furthermore, the current TVC is using a family concept with caring to promote the Jacobs cracker. This does not contain much creativity because current and previous TVC also using the same concept. To avoid boredom of TVC, it should be more creative situation and ways to be used in future new TVC. Besides TVC, Jacobs also can use radio to advertise. Healthy people usually wake up early, so the suggested air time will be in the morning. Also, working group need breakfast for starting their day. Therefore, advertise during the morning session is more likely to be an effective way. Print media Next, print media such as magazines, newspaper also another media for Jacobs advertisement placement. Health issue related magazines such as Health Fitness Enthusiast magazine will the best to place Jacobs cracker advertisement. Normally health conscious group and healthy lifestyle maintainers will keep themselves update by purchasing health magazines. They concern on health issues, therefore the presence of Jacobs ad can easily attract their attention. Newspapers such as Sin Chew, The Star and Utusan Malaysia with different languages Chinese, English and Malay respectively are also suitable to place in Jacobs cracker advertisement. This is because newspapers are also an effective ways to reach different races of target audiences. Sales Promotions Jacobs can do promotion with different promotion techniques to attract purchasers. One of the promotion techniques will be pack 2 or more Jacobs cream cracker pack together to create a value pack and sell at a price. This value pack price normally is lower price than buy separately. Therefore, such promotion can attract and influence target audiences purchase intention. Moreover, Jacobs can increase the normal packing volume. For example, enlarge the packing volume from 800g to 850g, additional 50g added. This can considered as bonus packing that offer extra crackers but charged at normal price. Public Relation Publicity Jacobs can organize campaigns and events or roadshow to communicate with the public. Information of product or company can be delivered during the events. Besides, Jacobs can allocate a budget for sponsorship of events, for examples: exhibition and contests. Jacobs will be able to create brand awareness and high exposure by placing banners around the sponsor events venue. Others Billboard advertising usually is a large outdoor advertising structure, normally found along the side of highway, for example: PLUS highway. Billboard advertising is designed to grab audiences attention and create impression in their mind, leaving them think about the advertisement (Belch Belch, 2009). Transits advertising normally use in the cities with high volume of public transport such as buses and trains. Jacobs can print the advertisement on the public transports so that when the public transport move around in the city, it can grab citizens attention and create brand awareness. Online advertising is a form of promotion that uses Internet to deliver marketing messages in attracting customers. For example, Jacobs can use banner ads for advertise Jacobs cracker. Banner ads can be placed in health related blogs, websites and forums. Social network advertising is also another example. So, Jacobs can advertise in the Facebook social network platform. Although Jacobs Malaysia Facebook page exists, it does not seem to have frequent health related information sharing about Jacobs product. As a result, Jacobs should improve from this aspect. Broadcast Media Strategy Broadcast media is one of the important advertising strategies a company can use to create awareness, increase product or brand image. Jacobs can use broadcast media to reach the mass market since broadcast media is the most effective channel to achieve that; we are exposed to different broadcast media in every day. Jacobs original cracker is positioning as a healthy biscuit which is targeted on the healthy conscious people. Thus, they can create broadcast advertisements which are based on healthy conscious concept. Although they are already doing this currently, it should be continued, repeat it again and makes further improvements so that the target audiences are reinforced by this important message heavily. By reinforcing the message to the target audiences, the product image will be stronger. Jacobs original cracker is a consumer good. To effectively advertise it to the right target audiences, broadcast medias which are able to reach the mass market should be utilized heavily since the product is a consumer good and the target market is very wide, the healthy conscious people. There are two types of broadcast media Jacobs should use to advertise their product, television and radio. Television As mentioned in the earlier part, Jacobs is advertising their product through different television channels such as TV1, TV2, TV3, NTV7 and 8TV. This is actually a good effort to advertise the product and reach the target audiences. Utilization of television for advertising of Jacobs original cracker should be continued and make further improvements. Television allows the advertiser to create advertisement which is creative and high impact which is able to send the accurate messages well. Jacobs need this ability of television because concept of Jacobs original cracker which is the healthy biscuit is a vital message that should be sent to the target audiences accurately and effective. Jacobs has to utilize this ability of television to educate their target audiences well. To achieve that, a creative advertisement which includes the unique selling propositions and emotional selling propositions of Jacobs original cracker should be created with a suitable, attractive storyline. Furthermore, the advantage of coverage and cost effectiveness by television is another reason it should be used for Jacobs advertisement. As we know Jacobs original cracker is considered a consumer good and it should be advertised to the mass market, television can help Jacobs to achieve this very well. This is because everyone is exposed to television daily. Regardless of age, sex, income, education level, everyone at least watches some television. Moreover, advertising through television is able to capture the attention of the target audiences. Without making special efforts to avoid commercials, most of us are exposed to thousands of commercial in television each year. This indicates that television has a very high possibility to capture a very high population of people which includes the target audiences of Jacobs. This captivity is actually what Jacobs need because they need the attention of the target audiences before the correct messages can be educated. Although there are some criticisms on television, saying that television is not a good medium which is able to reach the precise target audiences. Fortunately, Jacobs can still use television to advertise their product. This is because one of the television companies in Malaysia, ASTRO offers different channels based on different interest. In case of Jacobs, there are channels like Discovery Home and Health(Channel 733), Asian Food Channel(Channel 703), Food Network Asia HD(Channel 727) which are suitable for Jacobs to advertise since the target audiences can be identified. Audiences who watch the channels mentioned would be a healthy conscious consumer and these audiences are exactly the target audiences of Jacobs. On the other hand, Jacobs should use network advertising for broadcast media to fully utilize the budgets. Network advertising is the most appropriate one for Jacobs. Although the budget would be higher than the spot advertising, network advertising provides Jacobs a few advantages. The purchase process of the airtime is simple for network advertising. Jacobs is dealing with only one party when come to the purchasing of airtime. Besides, audiences who watch the networks which are suitable for Jacobs such as Discovery Home and Health share the same interest, which is to seek a healthy lifestyle. Thus, when Jacobs advertise through the entire network, the target audiences can be reached in a higher chance. In terms of buying airtime method, participation should be chosen as a strategy of Jacobs. As mentioned earlier, Jacobs original cracker is a type of consumer goods which is to be advertised to the mass market. By participations through buying different commercial time, the advertisement of Jacobs can reach more audiences; this is what actually Jacobs need. Other than that, the expenditures of advertising can be controlled since there is no long term commitment to any program; Jacobs is considered only participate in sponsorship of the programs. In selecting the time periods for the advertisement, Jacobs should choose the prime time, 8pm to 11pm or morning time segment, 7am to 9am. Prime time is the time segment which is the most popular time period where most people watches television. Thus, for a consumer product like Jacobs original cracker, it should be advertisement in this time segment to have a greater reach of the target audiences. On the other hand, morning time segment can be chosen too. This is because most healthy conscious people who are the target audiences of Jacobs wake up early in every day. This can reach the target audiences effectively and efficiently. Radio Jacobs seldom advertise their product through the radio. Radio is actually another good media which can be used since it is able to reach the mass market too. Jacobs should start advertising more through radio as it can be used as an alternative medium instead of television. Radio is good in advertising because it can achieve the goal of most companies who are advertising their product, cost and efficiency. Cost for advertising through radio is low; radio commercials are inexpensive to produce and the cost for airtime in radio is also low. This is absolutely a great reason for any company including Jacobs to advertise. Other than that, low cost of advertising through radio in turn increases the efficiency. More reaches of the audiences and frequency of advertisement can be obtained since cost is lower down. Jacobs need this strategy to reach as much target audiences as possible. In addition, radio listeners are emotionally bond to the radio stations they listen frequently. In other words, they have a special, unique relationship with their preferred radio stations. Thus, advertise through radio is a good way to influence the thinking of the audiences. Since there is an emotional bond between the radio listeners and radio stations, advertisements appeared in the radio stations are easily accepted by these radio listeners. Jacobs should utilize this ability of radio to educate the target audiences about the concept of Jacobs original cracker, which is a healthy biscuit. Flexibility of radio for advertising is an ideal advantage for every company who wants to advertise including Jacobs. This ability is also unique as other media are not as flexible as radio. Messages can be easily adjusted any time before it goes out on air to suit the market conditions and situations. Other than that, another advantage which can be obtained through advertising on radio is mental imagery. The elements of the commercial on radio are only the jingle and the voice of the speaker. Although this is limiting the creativity of the advertisement, this allows the listeners to imagine about the product advertised. For instance, Jacobs advertised their Original Cracker through messages about how healthy a person will be by consuming their biscuit and the listeners may start imagine that they might becoming healthy as well if they eat the biscuit in every day. Spot radio is suitable for Jacobs to advertise their product. Network radio is not effective for Jacobs because there is no network of radio that attracts the specific interest of different listeners. Healthy conscious people may not listen to the same radio network. By spot radio, Jacobs can find suitable airtime on individual stations in different markets. This is more effective to reach the correct target market. In selecting the time periods for the advertisement, Jacobs should choose morning drive time or the daytime. The reason is simple. Healthy people wake up early in every day. Plus, working adults who drive in the morning have needs for a healthy breakfast. These supported the morning drive time is reasonable to be chosen. On the other hand, the second choice would be the daytime. This is because, except in the morning, people would like to eat biscuit in the daytime rather than other time periods in Malaysia. Print Media Strategy Print media is another media which advertisers use frequently to advertise their products. It is a popular media in addition to broadcast media. Print media is very much different with broadcast media. Print media allows the audiences to read the messages with own pace. Unlike print media, most broadcast media are on air for limited time period. Audiences may miss out some important messages which the advertisers want to send to them. Print media solve this problem by printed out the advertisement and audiences can read as many times as they wish. This may lead to a high involvement by target audiences who are been attracted. There are many different types of print media. We would like to recommend Jacobs to use magazine and newspaper as the print media. Magazine Magazine is a very powerful print media especially for different lifestyles and specific interests such as sports, automobile, healthy lifestyle and others. Thus, magazine is an ideal print media for advertising. This is because the different market segment can be easily found out by different lifestyles and specific interest. Jacobs seldom advertised their product on the magazine. Magazine should be utilized well. Magazine would be a useful print media for Jacobs to reach their target market effectively. This is because of their ability to reach a specific target audience. Most magazines are published for specific interest groups; this is same to the healthy conscious people. In Malaysia, there is a popular magazine called Oh! Only Health. This magazine is targeted on people who want a healthy lifestyle. Jacobs can create own advertisement for Original Cracker and advertised in this magazine to educate the target audience that Jacobs is selling healthy biscuit and it is suitable for them. Apart from that, the quality of the magazines papers is good. Thus, creativity of the advertisement would be not restricted and as creativity is good, audiences would be got attracted and messages can be sent well to the readers once they are attracted. In addition, magazines are normally read over few days and being kept for a long time. This means that the advertisement would be repeated each time the reader flips through the page which printed the advertisement. Jacobs need a repetitive advertisement so that people can remember them well. So, magazine is a very useful print media for Jacobs to advertise their product, original cracker. Furthermore, magazine is a media which people search for specific information. Other than newspaper, magazine would be the most reliable source for information for the consumers. Consumers would likely trust whatever information provided in the magazine. Same to the healthy lifestyle magazine, healthy conscious people would likely to find and know more ways to be healthier in their life through getting information from the healthy lifestyle magazine. Jacobs should take this opportunity to advertise their product as a healthy biscuit in the healthy lifestyle magazine to gain trust and positive word of mouth from the target audiences. These people who read the healthy lifestyle magazine would likely to become an opinion leader for other consumers. Thus, positive word of mouth from these opinion leaders is very important. Purchasing suitable, enough advertising space and position in magazine is important. Space and position should be decided with considerations on budget and impact of the advertisement. In case of Jacobs, there is not much information needed to be provided in the advertisement. Thus, a quarter page of space is actually enough to provide relevant, related and important information. Although Jacobs position as a healthy biscuit, there are many other healthy related activities, foods and others in the magazine. So, position of the advertisement by Jacobs should be focusing on cost rather than good position. This is to save cost of advertisement as magazine is considered a high cost print media. Newspaper Newspaper is the second major form of the print media. It is as popular as the magazine. Newspaper is important for advertisers because there are many readers of newspaper. Moreover, mostly any types of advertisement are suitable to be advertised in the newspaper since there are many sections in a newspaper. Jacobs has been advertising their product through newspapers such as Utusan Malaysia. This act should be continued to send important messages to the readers. One of the reasons newspaper should be used to advertise Jacobs product is its extensive penetration. The type of newspaper Jacobs would advertise is definitely the daily newspaper. As we know, there are many readers read newspaper daily. This shows the high degree of newspaper market coverage. Jacobs as mentioned before, they are selling consumer good, biscuit, newspaper would be very suitable for Jacobs to advertise its product, Original Cracker since a very high population of audiences including the target audiences can be reached. Jacobs should advertise their advertisement in the healthy section of the newspaper to match the target market. People who are concerned on healthy would find information about the knowledge about healthy food, activities and others in the newspaper. When these readers read the advertisement advertised by Jacobs in the health section, they would trust the information given because readers of newspaper trust the information provided by the newspaper. Although the advertising rate for Jacobs which is the retailer advertising rate is already cheaper than the general advertising rate, budget can be save through using a black and white advertisement in the n