Professional Essay example - 1116 Words

Professional I remember when my sister and I would play school with our friends. It was one of the best experiences that I had. It was this experience that helped me make up my mind about being a teacher. Now as I move through the different stages in the educational program, I have determined that I have developed certain beliefs. By teaching and working with children, people can see my beliefs. My philosophy towards education is progressivism. Progressivism can be found in my views about public schools, my teaching methods, and my curriculum. First, my view towards public schools comes from my own experiences, as a student and from my observations. The main purpose of education is to teach students†¦show more content†¦Second, I determined that I have a progressivism view in my teaching method, which can be divided in to two groups. The first group is when students will use their knowledge and reason to solve questions. Some examples are problem solving, decision-making, and critical thinking, where they must come up with their own solutions to the problems. To teach this I will use some written problems or role-playing. I will have them play games that will stimulate them to think. One time I played brainteaser with the students, which was a game to help them with their SATS. Some knew all the correct answers, while others learned new information and had fun at the same time. The second group is having students interact with each other. Some examples are project-based instruction, cooperative learning activities, and scientific investigation. In this group they can help each other and learn new knowledge. Everybody thinks in different ways; because of this a different viewpoint can shine some light on the problem. Here as a teacher I can play games, put students into groups, or go on trips. As a teacher, I will have my students help me come up with rules and discipline actions. I will listen to their views on anything in the classroom. Because of this, students will feel that they have their opinions heard andShow MoreRelatedAn Hr Professional For Hr Professionals2399 Words   |  10 Pagesmeans to be an HR professional with reference to the CIPD’s HR Profession CIPD’s HR Profession Map sets out standards for HR professionals around the world- the activities, knowledge and behaviours needed for success. It represents an accurate tool that guides an HR practitioner’s learning and development towards becoming an effective HR professional. It was launched in 2009 and today it is used by a large number of organisations to define or benchmark their team of HR professionals at all levels. TheRead MoreGoals Of Professional Socialization785 Words   |  4 PagesProfessional socialization has four goals: (1) to learn the technology of the profession- the facts, skills, and theory, (2) to learn to internalize the professional culture, (3) to find a personally and professionally acceptable version of the role, and (4) to integrate this professional role into all of the other life roles (Masters, p. 174). In the first goal, it is our duty to stay in touch with advancing technology. This advancement allows more efficient and precise diagnostics. We are learningRead MoreThe Professional Army As A Profession1134 Words   |  5 PagesThe Professional Army The term professional has always been loosely associated with the Army since its official organization in 1775. The title of Army professional in the past was restricted to only the officer ranks discarding Soldiers and the Non-Commissioned Officers. The fluctuating opinions of the professional Army was mostly due to social definitions of a professional, and the Army’s ability to meet its criteria. The Army is a profession because it requires specialized skills and humanRead MoreProfessional Journalism Essay906 Words   |  4 PagesJohn C. Merrill addresses the issue of whether or not journalism should become a professionalized occupation. Merrill notes that although journalism is not presently considered to be a profession, many journalists perceive themselves as being professionals. The Oxford Shorter Dictionary defines ‘profession’ as â€Å"Occupation which one professes to be skilled in and to follow. . . .A vocation in which professed knowledge of s ome branch of learning is used in its application to the affairs of othersRead MoreProfessional Image Essay1926 Words   |  8 Pagesaware at all times to uphold their professional image because their image projects the image and success of the companies they work for. Equipping first-time work force entrants and existing business men and women with knowledge of this topic are essential, because provided is the dos and do not’s of constructing and maintaining a professional image to ensure their individual success in the job market. This report will explain the importance of being professional in the business world as well asRead MoreProfessional Roles And Communication : Why Is Healthcare Provided By A Team Of Different Professionals973 Words   |  4 PagesProfessional Roles and Communication: Why is healthcare provided by a team of different professionals? How do we achieve this? Healthcare environments are becoming more complex and demanding, therefore an initiative of a team of different health professionals approach is being undertaken to provide healthcare. A team is defined as â€Å"a small group of interdependent people who collectively have the expertise, knowledge and skills needed for a task or ongoing work.†(Keller, Eggenberger, Belkowitz, SarsekeyevaRead MorePersonal Statement : Professional Identity808 Words   |  4 Pagesdefine professional identity as it relates to health and human services delivery and discuss and consider how industry, professional and quality agencies guide the provision of safe and effective patient or client care in your discipline. Nursing is one of the most intimate health care professions. They are connected to their patients as soon as they are admitted into their care right through until they are discharged into someone else’s care. With this, nurses have a strict professional identityRead MoreCode Of Ethics And Professional Conduct1274 Words   |  6 PagesEthics and Professional Conduct of BIP The Code of Ethics and Professional Conduct (CEPC) has been formulated on the basis of article 44, 45, 46, 47 of BIP constitution, to secure the rights and benefits of the Planners community in Bangladesh. CEPC not only provide guidance and support to the members of BIP on their lead in the professional field but also offers assurance to the client who avails the services of Planners. Members have the opportunity to express their opinion about professional affairsRead MoreEthics Paper : Professional Certifications1286 Words   |  6 Pages Ethics paper Professional Certifications In the physical therapy field, it is very important to continue education to better understand the need to be effective in restore mobility, relieve pain and reduce the need for surgery and prescription drugs. Being knowledgeable increases marketability. The great thing about physical therapy is that it is needed in hospitals, private practices, outpatient clinics, home health agencies, schools, sports and fitness facilities, work settings, and nursingRead MoreWorking With A Human Service Professional889 Words   |  4 Pageslife. Working with a Human Service Professional (HSP) in an equal relationship can help Gary change is basic leadership and conduct by working personally with the Gary; Human Service Professionals (HSP) experts recognize issues and make a plan for organizations to help Gary comprehend his issues. HSP cannot drive help on some person who need not bother with it, and they cannot accept control over a client s life. Gary working with a Human Service Professional (HSP), it can help Gary by getting him

Macbeth, By William Shakespeare - 1416 Words

William Shakespeare’s tragic play Macbeth is widely renowned and respected as one of the most influential works in history. Taylah Thirlwall compares Geoffrey Wright’s 2006 film to Roman Polanski’s 1971 film, and scrutinizes the portrayal of Masculinity. Using guns for swords and drugs for poison, the Melbourne’s Underground becomes a frolicking pitch for Wright’s Macbeth. Daggers, illusion and battling provides a framework into the highlighted theme of masculinity. What is masculinity, and the relation of this cohesive concept to Shakespeare’s classic Macbeth? William Shakespeare was truly a master at idolising the masculinity of a character. Throughout Roman Polanski’s 1971 version of Macbeth, he demonstrates an accurate masculinity†¦show more content†¦In the accumulation to the famous battle scene, set in the castle of Dunsinane, Macbeth embroidered â€Å"I’ll fight till from my bones my flesh be hack’d.Give me my armour† (5.3.30-32). Within this scene Polanski is viewed as a loyal and vigorous man and gives the audience a visual understanding on the masculinity of the character. Geoffrey Wright’s amateur film version of Macbeth, delivers the audience a cringe worthy adaptation of masculity, to the character Macbeth. Costuming within Wright’s film, provides the views with an impression that Macbeth as an acquisitive egotistical man. A scene in Wright’s film where Macbeth is at his haughty banquet, he wears a black velvet buttoned up jacket, with an embodied floral pattern, stopping only half way up to show his stubbly chest. To match the exotic black shirt, a pair of straight slick velvet disco pants are shown off†¦ Now is this really masculine? This quivering, perplexing representation of masculinity towards a modern audience is distressingly incorrect. Polanski’s visual of costuming, gives the audience a real description into how masculinity should be represented in the modern society. To top off the cringe worthy appearance, Wright attempts to use cinematography, to portray masculinity towards his noble Macbeth. Instead within the scene, at the banquet held for Duncan, Macbeth is viewed upon with unnatural and unpleasant buttery lighting with limited close up shots of his face.

Handel’s Opera Free Essays

George Friderick Handel (1685-1759) writes all of his opera for over 35 years. Almost within his lifetime though his operas were considered to be almost obsolete with regards to format yet were of the finest kind. Due to format Handel’s opera were the most neglected in all of his works until recently. We will write a custom essay sample on Handel’s Opera or any similar topic only for you Order Now As with most of the musical artist of his time, Handel’s opera were modeled on both German and Italian style, with some modifications to suit his artistic taste and that of the English for which they were produced (Sadie, 1992, 614). In the span of his career, Handel composed more than forty operas. True to the nature of Baroque music, most of these operas show elements of the use of dance rhythms and elaborate melodic lines. Although born a German, Handel’s opera was influenced by the conventions of the Italian opera seria, became its most important composer with Fench grandeur. Perhaps Handel’s greatest contribution to the field of opera was his ability to convey emotions with sincerity and clarity through melody, so that he often used the opera seria convention of the da capo aria with dramatic and surprising effect (Sadie, 1992, 614). Handel’s first opera was Almira composed in 1705. His fascination with Italians trends showed through his motto arias and obbligato accompaniment in concerto style. In this work however, Handel also showed the influence of his German training as seen by his tendency to repeat rhythmic patterns and relatively infrequent use of highly melismatic melodies. Handel had tried to replace the disorganized plots of much serious middle Baroque opera, with a new type which was strictly organized and formally predictable. Each scene was constructed mostly by a series of alternating recitatives and arias (usually da capo arias) after which the main characters would exit. His opera entitled Agrippina (1709) shown in Venice catapulted Handel to fame. This work shows an extensive borrowings from an earlier (lost) opera, Rodrigo, as well as his earlier cantatas. His success in opera occurred at a time when opera was forbidden in Rome (O’Grady, 1998). Handle’s major Operas were Ottone (1723), Giulio Cesare (1724), Tamerlano (1724), Rinaldo (rev. 1731). How to cite Handel’s Opera, Papers

Business Model Supply Chain Management

Question: Discuss about the Business Model for Supply Chain Management. Answer: Introduction Supply chain management is considered an important aspect of an organization as it analyses the steps that are involved the transportation and distribution chain of the firm. It involves coordination and integration of the flow of goods and services of the organization from the supplier to the wholesaler to retailer and to the consumer. The ultimate goal of any supply chain management group of the organization aims at reducing the inventories of the organization. The logistics management approaches that are undertaken by an organization must be efficient enough thereby allowing the organization to fulfil their targets (Fawcett et al., 2014). Supply chain management flows must follow three flows, namely product flow, information flow and finances flow. The product flow consists of the movements of goods from the suppliers to the customers as well as from the customer returns or service needs. Information flow involves the transmittal of orders and update of the delivery status. On the other hand, financial flow consists of the financial terms of credit, payments and consignment along with title ownership arrangements. For a supply chain management in the organization to be quite successful in nature, there are seven principles of supply chain management that acts as key actions that need to be undertaken (Wisner et al., 2014). These seven principles of supply chain management helps in framing the correct from of framework for the organization that would be accurate enough to perform its responsibilities and adhere to the objectives of the firm. In this report, the supply chain management of Zara has been undertaken. The report aims at analysing the supply chain of the company and infers valuable information as of how the organization has been able to maintain its well equipped logistic chain framework. The achievements of the firm have been addressed based on the seven principles of supply chain management. The issues that have been found in the case of Zara have been highlighted in this study where some recommendations have been framed to uplift the framework. This study would provide the scope of accessing the valuable information and ways in which the Supply Chain Management structure could be framed for an organization. Background of the company The founder of Zara is Amancio Ortega, in 1975. The country started its first store in Spain and had undertaken the world market for fashion merchandise since then. The company changes its designs for clothing in every two weeks on an average. It carries about 11000 distinct items per year. The stores of the organization have been spread across worldwide and carry 2000 to 4000 items per year in their stores (Cortez et al., 2014). The supply chain has a direct effect on the productivity of the company. It has one of the most efficient and accurate form of logistic chain. The company maintains an automated Supply Chain Distribution Centre, which deals with the generation of various facilities. This highly automated distribution centre is known as the cube. Zara is well equipped with all the facilities and technological up gradation. This efficiency in the company provides them with the opportunity of improving their productivity and providing them with the comparative advantage. The company has 12 inventories, which improves their storage area and makes short-term run forecasts making it much more accurate than its competitors do (Fernie Sparks, 2014). The annual sales of the company at the end of the year 2015 have been accounted for $15.9 billion across more than 2100 stores. The organization uses a flexible business model where the stores could be owned, franchised and co-owned with the partners. in order to analyse the supply chain management followed by the organization in a broader perspective, it is very important to take the seven principles of the logistic system into consideration. Logistic management strategies Suppliers: The Company mostly follows vertically integrated supply chain in order to exercise total control over the suppliers. As a result, the demand is easily met and the manufacturing is easily accomplished. Production Philosophy: Zara is more focused to introduce innovative designs and as a result, they launch new commodities rapidly. The Company is also enthusiastic to introduce innovative design as well as it launches new goods rapidly. The Company believes more styles are equivalent to more choices. Zara launches its items in restricted showrooms in which stores receive few pieces of the new commodity (Nenni et al., 2013). This approach of making the product unique sold out the collection rapidly also creates interest in customer about their next commence, making the next product unique and challenging. The approach of lower quantity is equivalent to restricted supply that is in turn equivalent to compulsion acquisition. Storage: Zara has several warehouses in order to store their garments and as a result, they circulate the goods effectually. Distribution: The goods of Zara are distributed and shipped from the manufacturing site via Zara Logistica. Zara immediately stops the production of a particular product that is not sold in the market. In other words, the Company does not allow the piling up of stocks. As a result, the Company gets rid of unnecessary stocking of unsold commodities. Seven principles of supply chain management (SCM) Principle 1: Segmenting customers focusing on the needs of services of diversified groups and adapting the supply chain to dish up segments in a profitable manner According to supply chain managements first principle, it is quite essential for the company to segment their customer based on their service needs. Thereby it would help them to incur the services to the customers accordingly and retain their loyalty towards the organization. Zara has segmented the market along with the lines of demography and lifestyle lines. The brand itself is considered as fashion industrys leader thereby offering money value to its consumers (Qrunfleh Tarafdar, 2014). Zara segments its customers based on various characteristics. Their products are well suited with the segmentation done based on demographic, geographical and seasonal aspects. The demand for the products is famous worldwide. A vast group of consumers all over the world demands it. In order to ascertain the products demanded by the consumers to their respective places, various stores have been made by the firm all over the world. The supply system that is followed by the organization is quite eff ective in delivering the products with utmost care and efficiency. One of the main objectives of the supply chain management of Zara is to provide the people with their respective products without causing any delay. They are more focussed on strategic supply chain management of occupational development and accomplishment. Principle 2: Customization of logistic network in accordance to the requirements of service and customer segments profitability The SCM of Zara follows the information flow where the supply chain is divided into four categories. The people design and order administration, source and manufacture, maintain distribution and in the end is the category of retailing. Zara manufactures 50% of its products in its own store. Following the system of vertical integration of supply management, it makes around 40% of the fabric and purses rest of the dyes from its own subsidiary. The World Retail Congress recently introduced Inditex as the International Retailer of the Year because of the best practice that is implemented by the Company in international retailing. It also acknowledged stock market indexs utmost score because of its social responsible investment. These awards indicate the tendency of Zara for continuous improvement as well as development. The quest for invention is another reason that led to competitive advantage of Zara in the current customer-driven market. The new commodities development and innovation of Zara is attributed globally and its leadership in service. Zara maintains a strong relationship with its suppliers due to alliance and clarity in its supply chain. Persistent enhancement, innovation and teamwork contribute largely to the concept of learning organization. The learning organization of Zara is mostly holistic, impudence as well as related to certainty. The customer-oriented approach of Zara is mostly subjective to the establishment of Zara as well as distinguishing the collaboration between producer and retailer. This in turn represents an exposed and approachable attitude. According to Arrigo (2016), the training, sense of understanding and supportive culture are the traits of Zara. It is also recognized that both learning and core aptitude are the foundation of competitive advantage. Value chain analysis envisaged the core proficiency of Zara. In the present global market, both brand credit and fidelity holds comparatively less control. Brand value is also considered as the source of competitive advantage and on the other hand, value chain analysis is considered as the brand value of Zara. According to one of the online sources, Zara has been placed as number 219 among top 500 international brands. Zara is placed at par with MS and Dove and it also shifts in advance of Sanyo as well as Hyundai and Colgate. The overall business operation of Zara includes design procedure, production procedure as well as distribution procedure that are all sophisticated and helps Zara to emerge as forefront in the market. This is mostly due to the fact that the Company is mostly associated with the responsiveness of the customers. Zara is considered as the only brand that the aptitude to manufacture the most recent design that are demanded by the customers. Zara will also be the first one to place a certain design in the store and as a result, the customers have the tendency to make Zara their first choice while browsing as well as shopping for clothes. The excellent operation of business along with responsiveness of customers leads to customer loyalty and also leads to cycle of growth (Deshmukh Mohan, 2016). Principle 3: Adhering to market indication and aligning planning of demand accordingly with the supply chain, making certain dependable forecasts and most favourable allocation of resources Zara is considered as the initiate in fast fashion, with its supply to the stores twice a week with innovative fashion items. This is the way by which Zara reacts immediately to changes in demand and even if a product is not salable. The innovative products in the store attract more individuals to come daily to purchase their products and also to find new goods to purchase. As a result, it helps to maintain a fresh store as well as reduce the danger of incorrect forecasting. The Company has also shown growth in its product mix while lessening life cycle of products. The items that are sold by Zara are not advertised, as the Company do not desire a brand image. The target of the Company is to meet the expectation of the customers. Mostly the customers regularly stroll to check the new arrivals as items are limited (Kong, 2015). Some clothes are largely demanding in some areas while other clothes in other areas. In other words, in India summer clothes are highly demanded whereas; in Eu rope woollen clothes are highly demanded. Principle 4: Product differentiation closer to customer and conversion of speed across supply chain Zara is already a part of Inditex that is considered as the second largest clothing retailer of the world. The group enhanced its position based on the implausible business model that is based on innovation and differentiation. The differentiation of product is the procedure by which Zara distinguishes its products from others. The Company plays an imperative role with the availability of the product. The differentiation is mostly due to perceiving a divergence (Garca-lvarez, 2015). Zara follows a completely different supply chain strategy where the key players are designing, sourcing, developing and supply to outlets. Zara follows a vertically integrated supply chain. As a result, the demand of the customers is easily met as well as its manufacturing is easily accomplished. Zara mostly believes in time-based competition in which automation acts as the key to augment the speed as well as accuracy of the operation. Principle 5: Managing supply sources tactically to lessen the total cost of holding services and materials According to Madadipouya (2015), Zara has an advantage over its rivals mostly due to low cost of advertising. The advertising expenditure of Zara ranges between 0-.3 percent in comparison to other traditional retailers whose investment expenditure ranges between 3-4 percent. The decrease in advertisement cost reduces the total cost of Zara that in turn makes the Company more economical. This also illustrates that the Company depends mostly on its stores to project their image. As a result, Zara has a department that exclusively works to acquire comprehensive prime real estate location. The department that is responsible for the frequent renovating of layouts of stores display the global stores of Zara. Zara mostly expends its money to open new stores rather than on advertisement campaign (Shah, 2014). The annual sale of Zara in the year 2015 was $15.9 billion. As Zara is not a privately owned company, it is not requisite to reveal information routinely that is released by public comp anies. The Company mostly makes the use of flexible trade model where the stores of the Company can be owned as well as franchised. The parent company of Zara also followed lowest inventory as a percentage of yearly sales that is compared to the nearest international competitors (Ortiz Cuadrado, 2016). Principle 6: Developing a broader technology strategy in supply chain, supporting numerous decision-making levels and providing a clear opinion of the products flow along with services and information The Company mostly makes the use of Hybrid Model information, in which data from stores to headquarters depends from joint human intelligence input as well as from information technology. The technology that is used also helps to increase the supply value chain and as a result, lowers the time of manufacturing. At present, Zara is also trying to make use of eco-friendly technology throughout its global operation. Zara also follows a decentralized decision-making structure throughout its organization. Decision-making also plays an imperative role in the model of Zara (Oshima Lee Emanuel, 2013). Individual store managers are provided with the authority to conclude when products go on sale and which are the products in their store to place orders for. The Company mostly centralizes its designers, purchasers and planners with the similar location at its headquarter. This facilitates for the commodity team to make rapid changes in a coordinated way: designers can make adjustments to stor e goods, purchasers can order more of the products whereas; the planners are able to conclude how to distribute everything across stores (Viardot Nylund, 2017). Principle 7: Adopting channel straddling and measuring performance to measure collective success in reaching the end-user competently and successfully The designers who are associated with Zara collect data on sales and inventory from each of its stores on a day-to-day basis and makes use of this to reflect their view of the circumstance. The performance measures that are used to gauge collective success mostly come from quantitative and qualitative approaches. The stores managers examine both sales and replenishment reports on an hourly basis. On the other hand, store managers orders items themselves instead of depending on what has being sent from the headquarters (Brownlow et al., 2015). Qualitative data mostly deals with direct feedback of the customer that are provided to shop assistants on a daily basis. In order to make sure that the goods reaches the end user effectively and efficiently, the store managers and assistants turn to a team of recovery and they try to recall what happened during the entire day. The collected raw data is examined in the headquarter of Zara where design group, fast prototyping group, market expert s and purchasers sit jointly in strongly coupled teams. On the basis of the feedback, innovative designs are made as well as prototyped and rated (Azevedo Sanchez, 2015). Conclusion: It is recommended that Zara should also make use of upgraded precise information systems that are used by its competitors such as GAP and HM. As a result, it is requisite for Zara to upgrade its systems in order to yield a positive result, which will include more effectual management of high demand as well as automation of distribution centres. Zara should also use a balanced scorecard that will effectually operate with Inditex. The Company should also open more shops in Northern America as it will facilitate Zara to get access to intense fashion trade world that will in turn diminish the shipping cost. This will help Zara to manage sources of supply strategically as it will help to reduce the cost of operation such as management cost of resources as well as the costs related to supply chain and logistics. It can be concluded that the supply chain works in favour of Zara and the supply chain analysis of the Company provides an in depth knowledge of internal value chain. The Company is successful as it makes the use of customer-centric services, logistics, vertical integration as well as economies of scale that is grasped from its parent Company, Inditex. Supply Chain Management of the Company deals with the fact that value addition to customer service is imperative for Zara gaining competitive advantage. The supply chain is not an isolated agile procedure for Zara as with the case of Dell. The customer-oriented approach of Zara is mostly subjective to the establishment of Zara as well as distinguishing the collaboration between producer and retailer. In order to adhere to market signals and align demand planning accordingly across the supply chain, the Company has developed an effectual agile supply chain that comprises all designers, buyer specialists as well as management in a single place. It can also be concluded that Zara keeps away from sourcing of low-cost country however; it makes an investment in the manufacturing as far as possible. The success of Zara from the perspective of speed is that various advantages such as enhanced customer approval, improved market prospect, condensed overall risks as well as decreased total costs can be simultaneously accomplished through being fast. The supply chain of Zara is regarded as a very good example due to strategic alignment that supports time-based strategy perfectly. References Arrigo, E.., 2016. Fast Fashion Business Model: An Overview. In Handbook of Research on Global Fashion Management and Merchandising. IGI Global. pp.(pp. 186-209).. Azevedo, T. Sanchez, R.., 2015. The Production Method Adopted By Zara And Its Impacts On Consumer Decision Making.. European Journal of Business and Social Sciences, , pp.4(09), pp.93-102. Brownlow, J., Zaki, M., Neely, M. Urmetzer, F.., 2015. Data and analyticsData-driven business models: A blueprint for innovation.. Cambridge Service Alliance. Cortez, M.A. et al., 2014. Fast fashion quadrangle: An analysis. Academy of Marketing Studies Journal, pp.18(1), p.1. Deshmukh, A.K. Mohan, A.., 2016. Demand Chain Management: The Marketing and Supply Chain Interface Redefined.,. IUP Journal of Supply Chain Management, pp.13(1), p.20. Fawcett, S.E., Ellram, L.M. Ogden, J.A.., 2014. Supply chain management: from vision to implementation. London: Pearson. Fernie, J. Sparks, L.., 2014. Logistics and retail management: emerging issues and new challenges in the retail supply chain.. Kogan Page Publishers. Garca-lvarez, M.T.., 2015. Analysis of the effects of ICTs in knowledge management and innovation: The case of Zara Group.. In Computers in Human Behavior,. pp.51, pp.994-1002. Kong, E.L.., 2015. Cannibalization effects of products in Zara's stores and demand forecasting (Doctoral dissertation, Massachusetts Institute of Technology). Madadipouya, K.., 2015. A review on the strategic use of it applications in achieving and sustaining competitive advantage. arXiv preprint arXiv:1507.01233. Nenni, M.E., Giustiniano, L. Pirolo, L.., 2013. Demand forecasting in the fashion industry: a review. International Journal of Engineering Business Management, pp.5, p.37. Ortiz Cuadrado, M.., 2016. Valuing an intangible asset. Valuation of a brand name. Zara s brand as an example. Oshima Lee, E. Emanuel, E.J.., 2013. Shared decision making to improve care and reduce costs.. New England Journal of Medicine, pp.368(1), pp.6-8. Qrunfleh, S. Tarafdar, M.., 2014. Supply chain information systems strategy: Impacts on supply chain performance and firm performance. International Journal of Production Economics, , pp.147, pp.340-350. Shah, K.., 2014. Advertising and Integrated Marketing Communicatons.. Tata McGraw-Hill Education. Viardot, E. Nylund, P.A.., 2017. Conquering the Digital Customer: How Zara Is Confronting the. Socio-Economic Perspectives on Consumer Engagement and Buying Behavio. p. p.334. Wisner, J.D., Tan, K.C. Leong, G.K.., 2014. Principles of supply chain management: A balanced approach.. Cengage Learning.